integrated marketing communication personal statement

Applicant Statement

If you are applying for P04, P07, P13, P15, P19, P25, P39, P52, P60, P64, P80, P81, P82 or P88 your applicant statement should cover:  

MA in Communication and New Media (code: P25) (no more than 300 words)

• Describe your prior experience (including employment, internship, voluntary service or any other involvement) in communication, media, or marketing industries;
• Your knowledge and skills of new media technologies (e.g., design and production of online or offline content)
• Your career plans after graduating from our program

MA in Creative Media (code: P81) (no more than 500 words)

Please note that a well-considered and thoughtful personal statement is an important component of your application.

• In your statement, indicate clearly the stream to which you are applying.
• Identify and describe your interest in the stream to which you are applying as directly and specifically as possible.
• Discuss any relevant education, training, employment, or personal interests related to the stream to which you are applying.
• Explain how this qualification is relevant to your career goals.
• Please upload your statement as a separate document rather than using the box provided in the Admission Application System.
• Applicants are not required to submit a portfolio, but are welcome to do so. Materials that are not in English should include at least an English summary. Applicants may upload their portfolios as supporting documents via their application account. You may refer to the School's website for details.

MA in Global Business Management (code: P07) (no more than 200 words for each question)

• Why you are applying for the MAGBM programme at this time, why you feel qualified to pursue it, and how you hope to benefit from it
• Provide descriptions, date, and duration of any pertinent international experience not mentioned in your employment history; e.g. time spent living or attending schools abroad, extended overseas vacations etc
• Please state your career plans after graduating from our program

MA in Integrated Marketing Communication (code: P39) (no more than 500 words)

• Describe your prior experience (including employment, internship, voluntary service or any other involvement) in communication, media or marketing industries;
• Your knowledge and skills of, or academic training in, integrated marketing communication

Master of Architecture (code: P82)

• Describe your prior experience (including internship, professional attainments or any other informal involvement) in architecture, or any construction-related industries (please specify);
• Discuss your ability and eagerness to be a professional in the discipline of architecture;
• Your career aspirations, and how the MArch (P82) programme might help you to achieve them

Master of Urban Design and Regional Planning (code: P64)

• Describe your prior experience (including internship, professional attainments or any other informal involvement) in architecture, planning, civil engineering, surveying and construction-related industries;
• Discuss your ability and eagerness to be a professional in the discipline of urban planning and design;
• Your career aspirations, and how the MUDP (P64) programme might help you to achieve them

MFA Creative Media (code: P80) (no more than 500 words)

• Identify and describe your interest in the stream to which you are applying as directly and specifically as possible.
• Describe your background and career/artistic aspiration.
• Explain your reasons for applying for admission to the MFA.
• Applicants are required to submit a portfolio of creative work with an artist statement to the School of Creative Media (SCM) through the School’s online Portfolio submission system.
• Portfolio materials may include still photography, paintings / drawings, sculpture, musical compositions / performances, films / videos, software, multi-media productions, academic or creative writing, or other forms of imaginative activity. Please refer to the School’s portfolio submission web page for details of the requirement and submission period.

MSc in Applied Economics (code: P13) (no more than 1,000 words)

• Your interest in economics
• (Optional) Discuss at least one topic in economics that you find most interesting
• Your background in quantitative analysis/skills gained in your undergraduate studies
• Your career aspirations, and how the MSAE programme might help you to achieve them

MSc in Civil and Architectural Engineering (code: P60) (no more than 500 words)

• Describe your prior experience (including internship, professional attainments or any other informal involvement) in construction-related industries;
• Discuss any relevant education, training, employment, or personal interests in areas related to the stream to which you are applying;
• Your career aspirations, and how the P60 MSc programme might help you to achieve them

MSc in Construction Management (code: P52) (no more than 500 words)

• Your career aspirations, and how the P52 MSc programme might help you to achieve them

MSc in Finance (code: P04), MSc in Financial Engineering (code: P15) (no more than 500 words)

• Why you are interested in the field of specialization that you are applying to (e.g., Finance or Financial Engineering)
• How the programme fits into your career path
• If you are in a non-finance major, emphasize how a finance programme can help you when you cover each of the two points above
• Why you think that you will do well in our programme

MSc in Management and Innovation (code: P19) (200 words or less for each question)

• Please describe your motivation for pursuing a Master's degree in Management and Innovation. What specific aspects of this program interest you the most and align with your career goals?
• In your opinion, what are the primary obstacles that organizations encounter in today's rapidly evolving business environment? How do you believe that a Master's in Management and Innovation can equip you with the necessary skills and knowledge to tackle these challenges?
• Effective management is essential for ensuring the successful implementation of innovative ideas and projects. Share a personal experience where you showcased strong management skills or led a team to accomplish a specific goal. What did you learn from that experience, and how do you plan to further develop your management abilities through this program?

MSc in Venture Creation (code: P88) (no more than 100 words)

• Describe your interest in venture creation.
• Describe your prior involvement in entrepreneurial activities.

Sample Statement of Purpose in Marketing (Integrated Marketing Communication)

by Talha Omer, M.Eng., Cornell Grad

In statement of purpose.

The following statement of purpose is written by an applicant who got accepted to several top graduate programs in marketing. Variations of this SOP got accepted at UT Austin, Vanderbilt, and Rice University. Read it to understand what a top essay in marketing should look like.

Example Statement of Purpose in Marketing

I have been fascinated by brand marketing. I used to track innovative advertisement campaigns and often looked up their corporate histories. Creating a brand from nothing more than an idea, the promise of delivering something of value to customers, and the long, arduous road to fruition have always intrigued me. So naturally, I preferred business subjects at school and studied Marketing & Media Studies as my undergraduate degree. This introduced me to the industry, and I further delved into my passion by joining Coca-Cola in Istanbul. While I have learned a lot from my 2.5 years of marketing there, I now wish to enhance my capabilities by pursuing a master’s degree in Integrated Marketing Communication with a specialization in Brand Strategy & Communication.

My career at Coca-Cola has helped me become a young professional. In my initial role, my primary responsibilities included performing data analysis for ongoing business strategy reviews. As part of my work, I collated inter-department updates to analyze the national marketing landscape. I also worked on the company’s Annual Business Plan and customer loyalty programs from strategy to execution. This aided my understanding of the business and developed me for my next role in the Trade Marketing division.

As a Trade Marketing Executive, I looked after the Organized Trade channel, which contributes 5% of Coca-Cola’s volume & outlets. In addition, I worked on and executed the first-ever structured National Modern Trade Program, ‘Walk In,’ which delivered 3.9mn total volume and 78% Growth year on year. This channel ownership allowed me to meet and interact with renowned retailers, experienced sales personnel, and creative ad agencies.

The learning curve has been steep but very enjoyable. I have worked on some of Coca-Cola’s most notable projects, including Coke Zero, and some of the most challenging ones. One such complex project was the New Year Campaign because of its significance and short turnaround time. This exposure to multi-varied content, varying from music to ethnicity, is what I lacked in my prior role and have learned the most from. My main concern in my first role was that although it gave me an excellent platform to understand the business, it lacked strategy-making. This was an obvious disadvantage, as I had many creative ideas but needed help to see them take shape. This situation improved when I started my next role. However, I still need to find complete comfort in contributing to the business as I had imagined. Most of Coca-Cola’s marketing campaigns are designed by the company side, and we, as bottlers, are responsible only for the on-ground execution.

During the last few years, there has been a drastic shift in the perception of marketing from merely a support function to a core function. In many organizations, it now holds the responsibility of volume delivery too. Such significant commitment requires a well-thought-out brand strategy with effective communication, which most FMCG companies need to develop. For example, despite an improved retail landscape and favorable economic conditions, Coca-Cola spent $50M on marketing activities and gave discounts worth $119M but still needed to deliver its target volume. After spending 2.5 years in this organization, I have concluded that this failure is due to a disconnect in strategy and execution. With no budget constraints, resource shortage, or a lack of mediums available for execution, the issue is undoubtedly one of capability.

As part of the marketing team, I had undertaken a few cross-functional projects, two of which were with the Public Affairs & Communication department. During this time, my interest partially shifted away from the corporate sector. ‘Clean Water Initiative’ was the first project I worked on to provide clean water to 500,000+ people. Working on this project has been immensely rewarding and has taught me the power of well-allocated resources. Giving back to society and making it a better place seemed more worthwhile than any corporate venture.

The second project I helped develop is called ‘321 Run Away, which harnesses the power of sports as a platform for youth to build safer, stronger, healthier communities. This program was introduced in 25 schools and achieved phenomenal results regarding teachers’ training, youth grants, projects, and the appointment of trained coaches at schools. During the development phase, I met a lot of children from different backgrounds with immense potential and dedication to pursue their passion but no platform to channel that energy. As responsible citizens of a developing country familiar with marketing, one thing became apparent: the burden to empower the underprivileged falls on our shoulders.

While working on these, it also dawned on me that many nonprofit organizations are working on critical social issues with constrained budgets and no strategy. They can only project their causes by partnering with larger organizations such as Coca-Cola. Therefore, their work must be showcased for national welfare to raise donations and charities. Still, more prominent companies’ hefty investments in advertising and media strategy hinder the development sector. High-end organizations can only use mainstream media, leaving many development projects almost unnoticed and NGOs bankrupt, adding to another economic problem: unemployment.

I aim to be part of or set up a company that empowers smaller organizations by creating practical, low-cost strategies with vast outreach. This can be achieved by innovative approaches incorporated into the brand strategy, such as digital marketing, online web journalism, and effective communication. Such solutions would benefit both sectors and contribute to the economy. Moreover, it would encourage the partnership of NGOs with large companies to position a product/service positively and simultaneously give media mileage to the NGO by spreading awareness for its cause. This would be the practical application of the degree I wish to pursue and would support the rectification of poor strategy-making that affects retail and development sectors.

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Sample SOP for Business Analytics

The following SOP was written by an applicant who was admitted to top MSBA (Masters of Science in Business Analytics) programs in the US. Variations of this essay got accepted at Duke, UT Austin, and UCLA. This statement of purpose is intended to provide an example...

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The following statement of purpose is written by an applicant who got accepted to Harvard's master’s programs in public health. Harvard's MPH program requires a 600-word statement of purpose that covers the following points: Academic and/or professional preparation...

Sample Statement of Purpose in Public Health (MPH)

The following statement of purpose is written by an applicant who got accepted to several top master's programs in public health. Variations of this SOP got accepted at Rutgers, and Chicago. Read it to understand what a top SOP in MPH should look like. Example...

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The following statement of purpose was written by an applicant who was admitted to top MSN (Masters of Science in Nursing) programs in the US. The applicant aspires to specilize in the field of nursing informatics. Variations of this SOP got accepted at Johns Hopkins...

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How to Write a Professional Statement for Your Application Essay

Good news for graduate school applicants: The required application essay is a great way for you to share your story and your interest in Medill’s MS in IMC Professional program .

Think about it: This is your opportunity to craft your own narrative, to put into writing the kind of professional you aspire to be, to trace the steps that have brought you to where you are and to set the stage for your next accomplishments. Follow these five tips to write a graduate school application essay that stands out from the crowd.

Respond to the prompt.

The application for the Master of Science in Integrated Marketing Communications Professional program directs applicants to compose an essay that describes their interest in the program while addressing these questions:

• What professional experiences have led you to pursue an IMC degree? What professional experiences and/or opportunities informed your decision to apply to the program at this time?
• How will the IMC program help you achieve your professional goals?

It may be helpful to begin composing your Medill professional statement with an outline addressing each element of the prompt. Create a bulleted list of responses for each and then expand your bullets into paragraph form.

Be specific and personal.

Your story is uniquely your own, and it deserves to be framed in a way that shows you as a strong candidate for Medill’s graduate program. Try to avoid descriptive cliches such as, “I am an ideal candidate because …,” which can make your essay feel flat. Focus instead on using active language that makes your passion and energy apparent to your reader.

Try to include examples to emphasize major points throughout your essay. This will help your reader connect your story to specific experiences and build a vibrant image of you as a person and a professional. If possible, spend some time discussing the obstacles you have overcome on your journey to this point. Admissions professionals want to see candidates who have the strength and perseverance to face any challenge they encounter. You want to make it clear that you are the type of committed individual who will be an asset to your classmates and to your program as a whole.

Highlight your goals.

The best application essays are clear about what you will bring to your graduate program to enhance the experience of those around you, and what you expect to learn from your peers’ knowledge and experience. In addition, be specific about where you hope your educational experience will take you professionally. Think about where you would like to end up and detail how Medill’s graduate education will help you get there.

Are you looking to pivot your career into a particular field? Is there a specific job title to which you aspire? Do you want to gain a concrete set of digital or other professional skills that you know would improve your performance in the workplace? Highlight each of your goals of this nature, and discuss how the Medill MS in IMC Professional program is the right choice to help you achieve them.

Focus on your audience.

Not all master’s programs are the same, and you want to make it clear to the admissions committee why Medill’s MS in IMC Professional program is the only one that can take you where you want to go. Research the program before you write your essay, and then focus on particular aspects of the program to give your professional statement the specificity it requires.

Does Medill offer elective courses that you can’t find anywhere else? Does its alumni network feature connections in organizations or industries that are high on your list of desired landing spots for future employment? Does the faculty bring specific expertise or experience that will help you on your chosen career path? If any of these apply, or if any other elements of the program are uniquely tailored to your goals, be sure to mention them in detail.

Revise and perfect.

One of the goals of a professional statement is to frame yourself as a conscientious, polished professional. A major part of this is the attention to detail you demonstrate in the quality of your writing, through your tone and word choice.

Proofread your application essay for grammar, punctuation, capitalization and word choice. Make any needed changes and then leave it for a couple of days. Come back to it after that break and give it another thorough review, this time with fresh eyes, and make the necessary edits. After that, enlist the help of a trusted friend or colleague to read it once more. A second set of eyes is often what you need to make sure any lingering typos or grammatical errors are caught.

Video Tutorial: Crafting Compelling Professional Statements

Admissions Outreach Advisor Kayelyn Smith’s insights empower applicants to forge compelling professional statements for Northwestern University's IMC Professional Program application. This succinct video tutorial simplifies this part of the application process for aspiring students.

Video Transcript

Ace your application to northwestern’s ms in imc professional program..

With a winning professional statement in hand, now is the time to apply to the Master of Science in Integrated Marketing Communications Professional program at Medill. Review our admissions requirements and application deadlines , and check out our tips for requesting letters of recommendation and refreshing your resume for your graduate school application.

Return to Marketing Innovation Resources

Northwestern University has engaged Everspring , a leading provider of education and technology services, to support select aspects of program delivery.

Northwestern University reserves the right to change without notice any statement in this application or instructions concerning, but not limited to, rules, policies, tuition, fees, curricula and courses. Northwestern University does not discriminate or permit discrimination by any member of its community against any individual on the basis of race, color, religion, national origin, sex, sexual orientation, parental status, marital status, age, disability, citizenship or veteran status in matters of admission, employment, housing, or services or in the educational programs or activities it operates. Harassment, whether verbal, physical, or visual, that is based on any of these characteristics is a form of discrimination. This includes harassing conduct affecting tangible job benefits, interfering unreasonably with an individual's academic or work performance, or creating what a reasonable person would sense is an intimidating, hostile or offensive environment. While Northwestern University is committed to the principles of free inquiry and free expression, discrimination and harassment identified in this policy are neither legally protected expression nor the proper exercise of academic freedom. For advice or assistance regarding this policy, see the Office of the Provost's website. ©2024 Northwestern University. All rights reserved.

Ole Miss Online

Master’s Degrees | Integrated Marketing Communication

Online Master of Science in Integrated Marketing Communication Degree

Connection remains the core of marketing communications—starting with a clear and simple message and extending to the influence a brand has on its consumers.

Connection in the modern marketing world isn’t simply crafting a fun tagline or designing a captivating billboard—effective connection flows through all aspects of a strong marketing campaign, distinguishing a disconnected approach from one that’s engaging and genuine.

Our students are fueled by ingenuity and excited to leverage the creative with numbers to continue forward leadership roles in communication. The University of Mississippi’s online Master of Science in Integrated Marketing Communication is built for passionate, forward-thinking professionals striving to make a meaningful impact. Our online program lets working professionals gain cutting-edge knowledge and earn a graduate degree on a part-time basis.

Program Info

To match your pace, our flexible, 100% online MBA program is built to fit around your many obligations while transforming your career and expanding your business knowledge with a comprehensive, versatile curriculum.

ON THIS PAGE: About Program Objectives Curriculum Certificate Options Admissions Careers Program Format

Quick Facts

FORMAT Fully Online

ADMISSION DEADLINES March 31 (Priority) Spring & Summer (Rolling)

ENROLLMENT Part-time or Full-time

About the Online Master’s in Integrated Marketing Communication Degree

The School of Journalism and New Media has graduated decades of professionals who’ve gone on to establish careers in print, broadcast, and, now, online media. Over the past decade, our team of faculty experts saw an increased demand for professionals with the higher-level skills to understand and influence behavior.

The residential Master’s in Integrated Marketing Communication program emerged from this need. Initially a part of our Master’s in Journalism, it expanded into an independent program in 2018. Further adapting to the needs of full-time working professionals across the globe, our online program prepares you to develop stronger campaigns that motivate consumers and crosses traditional and digital media boundaries.

Combining creativity, analysis, and insight, the online Master’s in Integrated Marketing Communication will help develop unique, compelling, and investable ideas that drive results across channels—whether you are from Oxford, Mississippi, or anywhere in the world.

The online master's in marketing integrates creativity, analysis, and insight to help you cultivate distinctive, compelling, and impactful ideas that effectively influence and generate results across various channels. As consumer behavior and technologies evolve, leaders are increasingly tasked with crafting campaigns that swiftly resonate with a wider audience, whether it's to raise awareness, foster engagement, or drive sales.

Program Objectives

The online Master's in Integrated Marketing Communication program helps establish you as an effective professional by:

• Bringing established theories, current insights, and real-world applications together to help you provide a comprehensive understanding of the evolving media landscape and assemble a portfolio in the process
• Taking a holistic approach to marketing communications, integrating advertising, public relations, brand strategy, digital media, direct mail, content marketing, and research, enabling you to develop and implement authentic, multi-channel strategies that land with your target audience
• Prioritizing an audience-first approach and helping you craft more focused messaging that influences customer behavior
• Equipping mid-career professionals with tools, knowledge, and leadership skills to design more effective campaigns for their organizations and advance within their fields
• Exploring the dynamic relationship between strategy and creativity, as well as the intersection of business, marketing, and communications
• Introducing you to market research tools and techniques to identify target audiences and orchestrate successful campaigns
• Encouraging you to examine and present a solution for a real-world marketing program

Read more about the program’s approach and philosophy

Online Master’s in Integrated Marketing Communication Curriculum (36 Credit Hours)

Both online and on-campus programs adhere to the same structure. The curriculum begins with a foundation in social media and preparing you to connect with audience—why consumers think, feel, and act the way they do.

This modern framework equips you to take on brand-building concepts, with the goal of creating meaningful connections between people and organizations. In the process, you’ll build key creative and research skills to develop a campaign and be able to support it with data.

Of the program’s 36 credit hours, you’ll spend half (18 hours) on six core courses. The remainder of the program explores higher-level topics in social media analysis, interactive design, account planning, content marketing, and multimedia storytelling through a broad array of electives that lets you chart your path according to your unique goals and interests.

Review the full curriculum and all course descriptions

Online Certificate in Media Leadership (12 Credit Hours)

Not ready to commit to a master’s degree program? Our intensive certificate program stands on its own as a credential toward professional development and can later expand toward a Master’s in Integrated Marketing Communication should you continue pursuing more advanced media studies.

Geared toward mid-career new media and broadcast professionals, four fully online courses create an immersive experience that weaves in leadership theories, practical marketing communication applications, and the competencies needed to steer teams across multi-channel efforts.

Courses include:

• Media Leadership: Get rich insights into the current state of the media and prepare for a leadership role.
• Principles of Integrated Marketing Communication: Understand essential concepts in IMC and how to apply them to your organization’s goals.
• Consumer Research and Insights: Explore the science of influence and how it applies to strategies and tactics.
• Brand & Relationship Strategies. Learn to think critically about the role that a brand plays in effective organizational strategies.

The certificate program lets you test the waters of graduate study, and all credits earned can be applied toward the MS in Integrated Marketing Communication at a later date.*

*Participants must make a formal application to the University of Mississippi Graduate School after completing two courses if they wish to use all 12 credits toward the Master of Science in IMC. No Graduate Record Exam required.

Admission Requirements

Jumping at the opportunity to see your career soar? The School of Journalism and New Media requires interested candidates to fill out an application and submit:

• official undergraduate transcripts showing completion of a bachelor’s degree from an accredited institution,
• three letters of reference,
• a resume, and
• a personal statement.

Review all application requirements, deadlines, and tuition costs

UPCOMING ADMISSIONS DEADLINES Fall: March 31 (Priority), Rolling (General) Spring & Summer: Rolling

Careers in Integrated Marketing Communications

Just as marketing communications is a multifaceted field, your career prospects can take several divergent paths. The online Master’s in Integrated Marketing Communication positions you for advanced, management- or leadership-oriented positions in advertising, public relations, corporate communications, media, nonprofit organizations, sports marketing, or government.

• Direct campaigns and drive department results as an advertising, promotions, or marketing manager , expected to see 6% greater demand between 2019 and 2029 according to the Bureau of Labor Statistics.
• Develop more connections with clients and get the message out there as a public relations specialist , predicted to see 7% greater demand over the same period.
• If you’re of the mindset that data fuels everything, apply your knowledge to a career as a market research analyst , predicted to see 18% more positions.

Online Format

The online master’s and certificate programs are ideal for the striving, imaginative professional. In order to adapt to working schedules, we’ve translated the intensity of our on-campus program to a fully online format:

• Get inspired by our industry-leading instructors who are ready to lend their knowledge while teaching you the techniques to elevate your career path.
• Work around your obligations with a partially asynchronous format , from anywhere in the world.
• Expand your skill set with fast-paced courses requiring a commitment of 15 to 20 hours per week, with structured deadlines for readings and assignments.
• Establish connections and network with accomplished peers, who are just as determined to excel in the rapidly evolving media world.

Direct campaigns and drive results with an Online MS in Integrated Marketing Communication from Ole Miss

When you’re already passionate about media and have a strong desire to impact others, realize your aspirations with an online Master’s in Integrated Marketing Communication from Ole Miss. Contact the School of Journalism and New Media today by email at  [email protected]  or by phone at 662-915-7146 to learn more about the program.

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Postgraduate international marketing personal statement example.

Businesses are woven into every part of our lives and marketing plays a key role in influencing our decisions. By understanding and developing relationships with consumers, businesses can be less obtrusive and more enriching to our lives; this in turn will grow more sustainable businesses.

This intersection between people and brands is a key area of interest which I am determined to build my knowledge and career on.

During my BSc course, emphasis was placed on observing user behaviour to find key insights. The empathy this human centred method gave me ultimately led to better designed products and services. I applied this to my role at Studio Make Believe as I analysed brand identities and the way they were perceived, to design products that effectively communicated their stories.

I also developed a research document expressing key insights for potential growth areas that the brand implemented. I saw the importance of marketing to develop creative strategies for more effective brand experiences.

Presenting products to clients and negotiating prices with suppliers gave me a practical outlook on the entire product lifecycle as well as the challenges of communicating across cultures. Due to these interactions, I am eager to learn strategic methods of branding and business management on an international platform.

I have been influenced by talks on the theory of affordances and explored the practical applications of behavioural economics in the International Design Camp. I collaborated with students from various disciplines to design services that would improve dental health in young children.

The experience made me considerate of many possible applications to marketing practices. I am eager to apply this design thinking and develop analytical skills in the Consumer Behaviour module. In the near future, I aim to pursue a career orienting brands and market research.

A personal endeavour to start my own business began as I travelled parts of India to better understand a culture I am a part of but have not really known. I noticed brands that we are familiar with at home were portrayed slightly differently to suit lifestyles of eastern consumers, whilst retaining their core image.

This drew me to connect with local manufacturers to design modern homewares, uniting traditional materials with a strong sense of functionality, that could be well received in western lifestyles. I saw the narrative of the collaborative process as a strong selling point.

Working with small communities to evolve dying crafts was a rewarding experience despite challenges of language barriers and differences in work ethic. I plan to turn this passion into a business. Taking this course would equip me with the practical and theoretical knowledge of all aspects of international marketing to achieve my long-term goal of making it a success.

Working as a manager and tutor for a local business has fed my appetite for analytical thinking. The learning environment has been advantageous to my creative career as it demands a flexible mind. I have seen the business grow from its humble beginnings, allowing me to see the value of marketing in the many roles I took, from designing the logo to managing other people.

I have seen the importance of the relationship between people and business on small and large scales. I believe this is more vital now to due globalisation and ever-growing digital economy. Businesses must now work harder to understand global cultures and values whilst upholding their own identity. Therefore International Marketing is crucial in grasping this area.

The research environment at King’s would allow me to build on insights which are critical to uncovering practical solutions to close this gap. I hope to contribute to discussions and develop knowledge for my personal development. I strive to better myself and would be honoured to resume my studies at King’s. The international reputation and global environment would stimulate and support my development.

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Author's Comments

I applied to King's college London for the International Marketing MSc. My BSc was in product design and I graduated with a 1st class degree. I didn't have much experience in marketing when I applied but I recieved an unconditional offer.

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