business review websites

Small Business Trends

Business review sites where customers rate you.

Business review sites are an essential part of the customer buying journey today. Purchasers make snap decisions about a firm simply by reading business reviews — without ever calling your company, setting foot in your store or visiting your website.

What is your presence like on review sites? Have you found all the sites where customers review your business? Are the reviews mostly positive?

Managing your presence is called online reputation management and it’s something you should be doing on business review sites. Reputation management involves identifying, monitoring, and influencing your business’s credibility and reputation online. And central to review sites are customer reviews.

Best Business Review Sites

The following 26 sites include the best B2C review sites, important for businesses that sell to consumers (examples: Yelp and HomeAdvisor). We also identify the best B2B review sites for businesses that sell to other businesses (example: G2). Focus on the sites applicable to your industry so you can reap the benefits when buyers use them to make purchase decisions.

Google My Business

Google My Business (GMB) is the single most crucial review and listing tool for local businesses. It is one of the top review sites, replacing what was previously called Google Local. An essential tool for garnering a credible online reputation, it can also help with ranking your business in various kinds of search results. Use this Google My Business Cheat Sheet to get started.

Bing Places for Business

Bing Places for Business is equivalent to Google My Business. It allows consumers to leave ratings and reviews for companies. Local businesses, including those with multiple locations, can claim their listings and complete a profile to add their information to Bing Places at no cost. Once verified, this information will be displayed in Bing Local search and map results.

Facebook Ratings and Reviews

Facebook is much more than a social media portal to share posts. The hugely popular social media site is also where followers can leave ratings, reviews, and recommendations on a business’s Page using its Facebook Ratings and Reviews platform. Businesses can turn off ratings and reviews in their Facebook Page settings.

Better Business Bureau

The Better Business Bureau (BBB) prides itself on being an ethical marketplace that allows individuals to recommend businesses. The BBB is one of the oldest and most trusted sites, and verifies all consumer reviews. Businesses can also become a BBB accredited business , and the Better Business Bureau assigns its own ratings from A to F but these ratings are independent from reviews by the public.

Amazon Customer Reviews

Amazon has been allowing consumers to post reviews about products since 1995. Garnering a string of 4- or 5-star reviews on this leading online retailer’s site can help businesses generate many new sales and build a solid reputation. Business reviews also apply to any listing in Amazon’s Handmade section and to service providers in the Amazon HomeServices section.

Some small business owners and marketing managers have a love-hate relationship with Yelp , feeling that positive reviews at times get less visibility than negative ones on the site. However, you can’t deny Yelp’s importance. Its pages show up frequently in internet searches. It’s a consumer destination, too. The site also trains companies to respond to reviews. A Yelp listing can help businesses manage their online credibility and reputation. Yelp is one of the top review sites and an important place to encourage potential customers to do business with you.

Using its Swarm and CityGuides apps, Foursquare lets users check in and rate venues they visit. Users can also leave “tips” for others visiting the establishments. Companies that sign up for Foursquare for Business can take advantage of user analytics. Businesses can also add their own tips to Foursquare and make customer reward offers. Foursquare data is often included in other sites and maps.

HomeAdvisor

If you operate a home improvement business or provide services to homeowners, listing your services on local business review websites like HomeAdvisor and collecting business reviews can positively impact your business and help you get new customers. All reviews placed on HomeAdvisor go through an extensive screening process and are verified by the site’s moderators.

Yellow Pages

You can get a free business listing on Yellow Pages which enables businesses to manage the reviews placed on the site about their company. Yellow Pages has transitioned from paper to digital, and is now supporting businesses online with local marketing and reviews. While the yellow pages are no longer the heavyweight driver of new customers the way they were decades ago when print books ruled, make sure to claim your business there.

TripAdvisor

TripAdvisor is a review platform focused on the hotel, travel, restaurant, airline, or entertainment industries. Customers share reviews of hotels and other establishments connected to the travel industry. Given that TripAdvisor has collected more than 878 million reviews, it’s in every travel business’s interest to claim its listing and generate positive reviews on one of the largest travel sites in existence.

Angie’s List

Angie’s List is regarded as one of the most credible business review sites, being early to offer business listings. Reviews cannot be from anonymous sources on Angie s List, which again, adds to the credibility of the evaluations posted there. Companies can set up a page on Angie s List for free where customers can leave reviews.

TrustRadius

TrustRadius is an online review source designed for software businesses. Adding to the credibility of TrustRadius is the fact that all reviewers are authenticated via LinkedIn. This enables users to view what their connections on LinkedIn say about their business and software products.

If you own or operate a restaurant, signing up on OpenTable allows customers to make reservations and leave reviews. Restaurants are assigned a star rating on OpenTable, which is determined by the total number of reviews and the percentage of customers who recommend the establishment. Consequently, a higher review rating enhances a restaurant’s credibility and online reputation.

PlanetRate allows customers to write reviews for businesses across various industries. Companies can register on PlanetRate to actively gather reviews. Users have the opportunity to provide detailed analyses of companies on PlanetRate. Positive feedback on this business review site can significantly shape consumer perceptions of your business.

Salesforce AppExchange

Salesforce AppExchange is an enterprise cloud marketplace designed to extend the Salesforce platform. It lets users rate businesses through a five-star rating system. Businesses with a Salesforce AppExchange app can keep track of their app’s rating and monitor their online business reviews.

Trustpilot allows businesses to generate a profile page and encourage customers to provide reviews. Companies can send customizable review invitations for a higher-level paid membership fee and share their reviews and social ratings on social media.

Glassdoor allows users to search through reviews and ratings for over 700,000 businesses globally. Employees have the opportunity to share their experiences working for a company on Glassdoor. With straightforward and sincere reviews regarding a business’s services, products, and workplace environment, Glassdoor serves as a vital resource for improving a company’s reputation among potential employees.

G2 (formerly known as G2 Crowd) is a business review site for companies that sell software. Business software apps are ranked on a five-star scale. With more than five million business users heading to G2 each month to read reviews and buy software, having quality ratings on G2 can directly influence business buying decisions.

Customers can find vendors in specific industries and categories on VendOp . The platform allows purchasers to share their experiences with fellow customers. Users can filter reviews by ratings, service, and location on VendOp.

Manta is mainly a business review site, one dedicated to small businesses. Business owners can claim and customize their page to improve online visibility and marketability. Consumers can search from millions of businesses, and registered users can leave star ratings and write reviews.

Avvo is a business review site for attorneys. Consumers can review their lawyer for the benefit of other consumers and assign up to 5 stars. Avvo claims to include 97% of all lawyers in the United States in its database, and also lists them by practice specialty. All reviews are subject to approval by Avvo, which separately provides its own rating of 1 to 10, based on specified criteria.

WebMD is a vast site getting over 100 million visitors a month, containing medical information for consumers. It also has listings of doctors and dentists, and allows consumers to leave business reviews of them.

FinancesOnline

FinancesOnline is an independent review platform that addresses B2B, SaaS, and financial companies. It helps users find and compare software products and services best suited to their needs. They can also read customer product reviews and reports from experts. Currently, the site has more than 50,000 online reviews from users of software products.

Merchant Circle

Opening its virtual doors in 2005, Merchant Circle has more than 15 million local business listings across the U.S. in its database. Consumers refer to Merchant Circle to find businesses, read reviews by consumers, and get competitive quotes from companies they seek out. Make sure you claim your business listing. It can be a source for acquiring new customers.

Sitejabber is a site with online reviews of businesses that also lets customers get answers to questions from other customers and the business itself. After making a purchase, customers can leave their own feedback and get help resolving any issues that may arise.

Which? is an independent not-for-profit UK-based consumer review site that reviews services and products and then writes and shares the reviews. Managing to have commendable reviews written about your products or services on Which? can go a long way in generating a sound and credible online reputation.

Business Review Sites Comparison

Other review sites.

Over 100 larger sites allow user-generated reviews, plus many smaller niche-specific ones.

Some prominent review sites include:

• General & Local Businesses : CitiSearch, Local.com, ConsumerAffairs
• Product & Service Reviews : Viewpoints
• Handmade & Vintage : Etsy
• Books : Goodreads
• Automobiles : Cars.com, Edmunds, CarGuru
• Services & Freelancers : Care.com, Thumbtack, Fiverr
• Food & Restaurants : Zomato
• Travel & Accommodation : VRBO, Airbnb
• Real Estate & Housing : Zillow, Houzz, Apartments.com
• Financial : Bankrate
• Apps : Apple Apps Store, Google Play

What is a Customer Review?

Customer reviews are a form of customer feedback. They usually include some text, as well as a star rating of 1 to 5 stars, with 1 being poor and 5 being excellent.  While there are many places you can find online business listings , the sites below go beyond listings and are popular places for customers to leave reviews.

A customer review is a powerful tool in the digital era, acting as a word-of-mouth endorsement or critique based on firsthand experience. Beyond its basic definition, a customer review can significantly influence a potential customer’s perception and decision-making process. About 72% of U.S. consumers have written a review for a local business.

Reviews create a sense of community around a brand, with customers often engaging in discussions and sharing experiences. There are various forms of customer reviews:

• Text Reviews : The most common form, offering detailed opinions and experiences.
• Video Reviews : Growing in popularity, these provide a visual and personal touch, often perceived as more authentic and engaging.
• Image-Based Reviews : Customers upload photos showcasing the product in action, offering visual evidence of their experience.

The psychological impact of these reviews is profound. Positive reviews can build a sense of trust and reliability around a brand, while negative reviews can raise red flags for potential customers.

However, even negative reviews, when managed well, can demonstrate a company’s commitment to customer satisfaction and improvement.

The Benefits of Business Reviews

Consumer trust.

Potential customers often trust peer reviews over traditional advertisements or promotions. This trust stems from the belief that fellow consumers provide unbiased, genuine experiences. Businesses with higher ratings and positive reviews often enjoy greater credibility in the market, resulting in increased customer acquisition.

Business Improvement

Feedback, both positive and negative, can be invaluable for businesses looking to refine their products, services, or overall customer experience. By acting on customer insights, businesses can address underlying issues, improve their offerings, and demonstrate a commitment to customer satisfaction.

Enhanced Visibility

Positive reviews can significantly bolster a business’s online reputation. The algorithms of many review platforms promote businesses with higher ratings, making them more visible to potential customers. This increased visibility can drive more traffic to a company’s website or physical location, potentially leading to increased sales and growth.

Engagement and Customer Relationship Building

Responding to reviews, both positive and negative, offers businesses a chance to engage directly with their customer base. Addressing concerns, thanking customers for positive feedback, or offering solutions to problems can foster customer loyalty and show potential clients that the business values its community.

Informed Decision Making

Reviews can act as a gauge for understanding market trends, consumer preferences, and areas of innovation. By analyzing feedback patterns, businesses can make data-informed decisions about product development, marketing strategies, and service improvements, ensuring they remain competitive and relevant in their industry.

5 Tips for Leveraging Business Review Sites

The best practice tips outlined below will assist you in utilizing business review sites to obtain valuable positive reviews.

Claim Your Business Profile

Claiming your business profile on various review sites is a crucial first step in managing your online presence. When you claim your profile on platforms like Yelp, Google My Business, and TripAdvisor, it allows you to manage the information displayed about your business. This includes updating contact details, business hours, and responding to customer reviews.

Once claimed, it’s essential to regularly update your profile. For example, posting about any new services, special events, or promotions can keep your profile fresh and engaging. It’s also a platform to showcase your business’s personality through photos and posts.

On Google My Business, for instance, regularly updating your profile can improve your visibility in local search results, making it easier for potential customers to find you.

Encourage Business Reviews 

Encouraging customers to leave reviews is a delicate but essential part of managing your online reputation. Start by creating a culture that values customer feedback.

Train your staff to remind customers to leave reviews post-purchase or service. You can also use follow-up emails or texts as gentle reminders.

Remember to make the process as easy as possible for customers. Provide direct links to your review profiles in your digital communications.

On-site, QR codes that lead directly to review platforms can be a convenient option for customers.

Embrace each review as the equivalent of free advertising and an integral part of your digital marketing through happy customers.

Don’t Incentivize Reviews

While it’s important to encourage reviews, offering rewards or incentives for them can backfire. It’s essential to adhere to the guidelines of review platforms. Incentivizing reviews can lead to biased feedback and may violate the terms of service of many platforms.

Instead, focus on creating exceptional customer experiences that naturally prompt customers to leave positive reviews. If customers express satisfaction in person or via email, suggest that they share their experience online. Always express gratitude for any feedback given, whether incentivized or not.

Don’t Write Fake Reviews 

The temptation to bolster your business’s online presence with fake reviews should be avoided at all costs. Fake reviews can severely damage your credibility and can lead to penalization by review platforms.

Consumers are increasingly savvy at spotting inauthentic reviews, and getting caught can result in long-term damage to your reputation.

Focus on authentic customer experiences and use negative reviews as an opportunity to show how your business responds constructively to criticism. Transparency and honesty in your online presence are critical to building lasting trust with your audience.

Respond to Negative Reviews

Handling negative reviews with grace and professionalism is crucial for maintaining your business’s reputation. When responding to a negative review, it’s important to remain calm, professional, and empathetic. Apologize if necessary and offer to rectify any legitimate issues raised.

Your response should be personalized, addressing the specific concerns of the reviewer. Offer to continue the conversation offline to find a resolution. This not only helps to potentially salvage a customer relationship but also shows other customers that you’re committed to their satisfaction.

Publicly responding to and resolving negative reviews can turn a potentially harmful situation into a display of excellent customer service.

It turns out that 30% of consumers reverse negative reviews on online review sites when the company responds, according to a survey by ZenBusiness. Yet, only 12% of consumers say their reviews are often or always responded to. Therefore, by responding, you gain a real advantage over all the other small businesses that never respond.

Do I Still Need My Own Website if I Have Review Site Listings?

You should always have your own company website. Some businesses use their Google My Business profile, Facebook page or other business review sites as a replacement for a website of their own. But this is not wise, for one simple reason: third-party sites are outside of your control.

If Facebook decides — however unjustly — to delete your Page, it could take weeks or months to appeal and get it back, if ever. An effective digital marketing strategy should include both your own website as well as business review sites.

Should I Display Reviews on My Website?

Yes. A number of software apps are available to help with aggregating reviews and displaying them on your site. The software reminds customers to review your business post-sale. The apps also automate collecting reviews that have already been published on third-party sites, and provide widgets so you can embed and display reviews on your own website. Examples: GatherUp , Reviews.io and BirdEye .

Do Customer Review Sites Help with Search Engine Rankings?

Information from business listing sites, including user reviews, can show up high in search results in numerous ways. In particular, GMB and Bing Places information is often displayed prominently in the respective Google search engine and Bing search engine pages and maps. A search engine optimization (SEO) professional who specializes in local SEO can help you with a local SEO strategy and explain more.

Rather than focusing just on rankings, however, think broadly about “visibility”. Review sites give you more places to be found online. Too many small businesses are effectively invisible online. The more review websites your company appears in, with positive ratings, the better.

The internet has given consumers the power to make or break a business’s reputation by leaving reviews on social media sites like Facebook, search engines, or any number of business review sites like Yelp. It’s in your best interest to embrace review sites to make a positive brand impression.

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The 10 Best Business Review Sites: Small Business Edition

Five-star reviews help you stand out against competitors. And when potential customers are searching for a business online, the more websites you’re reviewed on, the easier you are to find.

Business review sites let customers share their experiences with companies online. These platforms help people make informed choices while giving businesses valuable feedback.

Which sites you list your business on depends on your industry, but earning good ratings across the web helps more customers learn how great your business is.

This guide explores some of the most popular online review sites. You’ll get the scoop on their main features and pros and cons from a small business owner’s point of view.

FROM ONE OF OUR PARTNERS — A Business Owner’s Guide to Responding to Negative Customer Reviews

What Are Business Review Sites?

Business review sites are online platforms where customers share their real experiences with companies. Customers rate businesses and write reviews about what they liked—and what they didn’t. From restaurants on Yelp to hotels on TripAdvisor, these sites help people decide where to spend their money.

Many online review websites let customers add photos or reply to other customer reviews. As a small business owner, you usually get a chance to respond too. This lets you work out problems when users leave reviews about bad experiences. Quick, solution-oriented replies to negative online reviews can turn angry customers into happy ones.

The power of customer review sites comes from authentic customer feedback. Unlike paid ads or marketing copy, online reviews come from actual buyers sharing honest opinions. Sites like Tripadvisor and the Better Business Bureau (BBB) work hard to spot and remove fake customer reviews. That said, the process isn’t perfect. Some fake reviews will always slip through, so keep that in mind.

If you do see fake reviews, you can contact support for the site to let them know. Unfortunately, you can’t delete or modify reviews. That means that, beyond flagging the review as fake, there isn’t much that you can do. But know that focusing on collecting positive reviews from real customers can help offset any poor ratings. 

FROM ONE OF OUR PARTNERS — Online Reviews for Businesses

10 of the Best Business Review Sites

Review sites come in all shapes and sizes. Here’s what you need to know about the biggest platforms for boosting your business reputation:

1. Google Business Profile (GBP)

Google Business Profile is a free tool that gets your business in front of local customers. When people search online, your business shows up in the search results with your hours, location, and customer reviews right there at the top of the page. With Google processing nearly 90% of online searches, these reviews really make a difference to how users view your business.

Setting up your profile is simple. You can share photos, respond to customer reviews, and track how many people are finding your business.

One downside is that customer ratings aren’t required to include written feedback. This doesn’t give you much to work with in terms of finding areas for improvement. And it makes it harder to address complaints from unsatisfied customers.

2. Better Business Bureau (BBB)

The Better Business Bureau (BBB) helps customers find businesses they can trust. Unlike most online review sites, the BBB is a nonprofit. It gathers customer feedback and complaints to give insight into how well businesses treat consumers. And it’s influential: 88% of customers say they prefer businesses with high BBB ratings.

The BBB never takes money for ads. They also don’t promote specific companies. This makes their reviews more trustworthy. But there’s a catch: Businesses have to pay a fee to become BBB-accredited. That said, it’s likely worth it to win over the 88% who prefer a high rating. 

3. Facebook Reviews

With more than 3 billion monthly users , Facebook is the biggest social network in the world. The site’s review system works differently from other platforms. Instead of star ratings, customers simply recommend your business, or they don’t.

Setting up a free business page is easy. Customers can leave reviews and start conversations about their experiences. But watch out: These conversations sometimes turn into very public arguments. Monitoring and managing discussions is critical so they don’t get out of hand.

4. Amazon Reviews

Last year, businesses sold more than half a trillion dollars of products on Amazon . That makes it the biggest e-commerce website in the world. Their product review system goes beyond simple feedback. Customers can both show and tell by uploading photos and even videos. And the “Verified Purchase” badge shows which reviews come from real buyers.

Amazon reviews have some limits. They’re only for products, not services. And some sellers offer incentives for positive reviews, which can make the feedback less trustworthy. Reviews are also usually by product, not business.

Yelp is the go-to review site for local shoppers. It helps users find everything from coffee shops to car repairs. With 265 million customer reviews , tapping into this huge network can really elevate your online reputation.

Some local customers love to get seriously involved. These users tend to leave reviews with lots of details about their experiences. This is a goldmine of information for learning what customers love about your business and what they’re not so excited about.

But watch out! Yelp’s local focus cuts both ways. One bad customer review can spread quickly through the community if it comes from a well-respected reviewer.

6. Trustpilot

Trustpilot lets customers leave online reviews for businesses all over the world. It’s a growing platform, with 54 million reviews added just last year.

It’s important to note that Trustpilot has faced claims that they miss too many fake reviews and don’t crack down hard enough on businesses flagging negative reviews to improve their rating.

That said, the online review site has taken major steps to address these concerns. In 2023 alone, their system caught and removed 3.3 million fake online reviews .

7. TripAdvisor

Running a hotel, restaurant, or tourist attraction? TripAdvisor is the review site for you. With over a billion customer reviews , TripAdvisor helps travelers find the best places to eat, sleep, and play worldwide.

TripAdvisor takes extra precautions to make sure reviews are authentic. Real people look through millions of them to spot the fakes.

Setting up your business profile is free and simple. But be ready to stay on top of your reviews. On TripAdvisor, one bad review can send travelers running to your competitors.

Angi (formerly Angie’s List) is the review site for home service pros like plumbers and contractors. Instead of stars, they grade businesses from A to F, just like the BBB. They even look into the background of businesses that advertise with them.

If you end up having a problem with a contractor, Angi’s team will help solve the dispute. But they’re picky about who can join. Only home service companies can set up profiles. No restaurants, hotels, or lawyers allowed.

9. Foursquare

Foursquare helps 50 million people find local spots like restaurants and shops. What makes it special? Their rating system looks at more than just customer reviews. They use a 1-10 scale that considers on-site customer feedback as well as sentiment and engagement on other social media platforms. That means a bad review on Foursquare won’t tank your rating if you have solid reviews on other sites.

Foursquare isn’t as popular as competitors like Yelp, so your reach is relatively limited. And you’re out of luck if your business doesn’t have a physical address.

10. TrustRadius

TrustRadius focuses on software product reviews. Its standout feature is that every review comes from a real person with a verified LinkedIn account. These aren’t quick star ratings either. The average review is over 300 words long . Plus, a research team checks each one for quality and detail.

TrustRadius doesn’t sell ads, so marketing options are limited. At the same time, this keeps reviews fair and unbiased.

FROM ONE OF OUR PARTNERS — How to Get More Google Reviews: 5 Strategies for Success

4 Benefits of Business Review Websites

Review websites pack a real punch for small businesses. Here are some of the main benefits that can help your company grow:

• Building Trust. Good reviews show potential customers they can count on you. Think of each positive review as a friend recommending your business to someone new.
• Boosting Your Search Rankings. Online reviews help your business show up higher in search results. More reviews mean more chances for getting noticed online.
• Improving Your Services. Customer reviews point out what you’re doing right and what could use some work. This feedback lets you fix problems before they chase away other customers.
• Free Marketing. Every review contributes to telling your business story. Happy customers become your best advertisers, bringing in new customers by sharing their experiences.

4 Tips for Improving Your Online Reputation

Here are some key guidelines to keep in mind to build a strong online reputation across platforms:

• Claim All Your Profiles. Start with the most popular review websites like your Google Business Profile and Yelp business page. Then expand to industry-specific sites. It might be TripAdvisor if you’re a restaurateur or TrustRadius if you sell software products.
• Show Your Best Side. Visual content helps you stand out. Upload quality photos to Facebook and Yelp and share videos on TripAdvisor.
• Get More Engaged. Join in community discussions on review websites like Foursquare. Help solve problems on BBB. The more you interact effectively, the more positive exposure your business gets.
• Create Helpful Content. Share tips, answer questions, and solve problems. This keeps you looking good on every platform.

RELATED ARTICLE — What Is CRM and How to Find the Best Option for a Small Business

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Best Consumer Business Review Websites in Your Industry

This is the ultimate guide to   Consumer Business Review Websites.

We’ll show you the top 21 review websites, divided by industry if the platform is vertical-specific, and a summary for each.

Let’s get started...

Did you know that more than half of business-goers visit an establishment within 48 hours of an online search? According to BrightLocal, 70% of people read multiple reviews before choosing a business and only 53% consider patronizing a business with less than 4 stars.

It doesn’t matter if you own a small artisan coffee shop that relies on local foot traffic, or a high-end spa that primarily gains customers from referrals. Local businesses of all types will benefit from having an active presence on more than one review website. So let's make sure you're aware of the best options for your business. 

And if you're looking for an efficient way to populate the top review sites and local business directories, there's always our Listings Management solution to consider. Now - on to the sites!

Automotive:

• Cars.com - Popular shopping site for all dealers
• CarGurus - Value-forward shopping site for dealers in US, Canada, and UK
• DealerRater - Biggest auto-specific review site
• Edmunds - Editorial powerhouse with some shopping activity

Hospitality:

• TripAdvisor - Your customers travel to you

Multifamily / Property Management:

• Apartments.com - Helping 100 million renters find their perfect fit
• ApartmentRatings - The largest source for verified renter reviews
• Google Business Profile - A must for every local business
• Yelp - Great for organic local search
• Facebook - #1 social network
• Angie’s List - The home of home services. Membership required?
• Better Business Bureau (BBB) - A place for business owners to build trust and credibility
• CitySearch - Great for entertainment and hospitality businesses reliant on tourism
• Judy’s Book - Users can add you to their “books” which will help your business
• Merchant Circle - Be found based on price
• Superpages - Directory for anybody and everything
• Manta - For “mom and pop” shops
• Foursquare - Ideal if you rely on foot traffic
• Zomato - Restaurants, listen up
• Trustpilot - One-stop-shop for reviews, free for both sides
• PlanetRate - If your customers are looking for specific features

Popular shopping site for all dealers

Cars.com has around 30 million visits per month. It was created to help connect car buyers with car sellers, and customers can inquire about vehicles directly through the website. While both dealers and independent sellers can sell through this site, only dealers are allowed to be rated and reviewed. Dealership ratings are a calculated average of reviews from the previous 24 months, providing researchers with an up-to-date perspective. 

Anyone can leave a review, but only those who create a Cars.com account have the ability to save vehicles, receive price drop information, and get notifications on new listings. Previous employees and affiliates, such as employee family members, are prohibited from leaving reviews. Cars.com limits users to one review per dealership, and no spam, personal information, or illicit content can be posted. 

When leaving a review, the user will be asked to provide their reason for visiting the dealership - either new sales, used sales, or a service visit. Other information they are prompted to share includes whether they recommend the location and if they followed through with the purchase. They are required to leave an overall star rating, as well as a star rating for four categories: customer service, buying process, quality of repairs, and facilities. Reviews have a 25 word minimum that maxes out at 4,000 characters. 

Cars.com offers paid services for dealers, including vehicle advertisement and online performance analysis. Some additional features for car shoppers include vehicle history, a payment calculator, car comparison, and trade-in value tools.  

Value-forward shopping site for dealers in US, Canada, and UK

Cargurus is designed to help customers make informed decisions when buying a car. Available for shoppers in the US, Canada, and the UK, it is the most visited car shopping site among other third-party options. 

CarGurus has over 5 million car listings. Each includes the vehicle’s price, information about the seller, and CarGurus’ analysis of whether the deal is fair or not. All dealerships are notified when they receive a customer inquiry. CarGurus offers paid options including the dealer dashboard, which provides data to help price and sell more effectively, and marketing services. 

Customers are prompted to leave a review after interacting with a dealer through the CarGurus platform. In order to leave a review, they must agree that they have contacted the dealer, are not associated with the dealer in any way, and are not employed by them. CarGurus confirms this information by checking the users phone number or email address. If the contact information isn’t found in the dealer’s archives, they are not able to proceed. Each review goes through a screening to ensure the CarGurus guidelines are being met. Dealers can dispute reviews they believe are fraudulent. If the review is determined to be fake, the reviewer may lose permission to use the platform in the future.

Dealerships have the option to publicly respond to reviews, and other users can mark reviews as helpful. While all reviews remain on the site, only reviews from the previous two years are calculated into the overall score for a location. In addition, CarGurus gives out “Top Rated Dealer” awards annually to the dealerships with the highest-rated reviews.  

DealerRater

Biggest auto-specific review site

DealerRater coined itself the “gold standard” for car dealership reviews and research. Designed to help car buyers and sellers find the right dealership, the website also has car recall information and helpful tips for car buyers. 

Currently DealerRater attracts 14 million monthly users and has over 6 million customer reviews. 

Dealerships must claim their listing to be featured on DealerRater. They provide the option to syndicate review content for other websites such as the dealer’s website, Cars.com profiles, and Facebook pages. DealerRater keeps it personal, allowing customers to review and contact specific members of the sales team. It also allows dealerships to post their positive DealerRater reviews to Facebook, for added exposure. 

The review feature allows any person to leave a review, as long as they have not been employed or affiliated with the location for the past five years. Reviews have a 25 word minimum, and users are prompted to add a star rating, select employees, and select whether their feedback is for the sales or service department. DealerRater has an auto-filter to monitor content and eliminate spam; dealerships also have the option to report reviews that may violate the guidelines. In addition, DealerRater notifies dealers when they receive a negative review. 

Locations can also apply to become DealerRater certified, meaning they have taken additional steps with the site to prove their commitment to customer satisfaction. Once accepted for certification, DealerRater will provide these dealers with best practice training, closely monitor their reviews, and alert them when conflict resolution is needed. 

DealerRater also offers three options of paid membership, which come with additional benefits: DealerRater Connections, DealerRater Connections Plus, DealerRater Essentials for Independents (used car dealers). These memberships give business owners a two-week grace period where their negative reviews remain private as they attempt to resolve the complaint with the customer. Other solutions include personalized employee profiles and SEO tools. 

Editorial powerhouse with some shopping activity

Edmunds is another site that helps catalyze the car-buying process for shoppers and dealers. Their services include a car finder tool, a vehicle comparison tool, and a discovery tool that directly connects interested buyers to local dealerships. While the platform only receives about 300 reviews annually, Edmunds remains a valuable option for car shoppers and local dealerships. 

Reviewers select sales or service before posting their feedback. Once reviews are submitted, they will be screened by the Edmunds team prior to being published. After publication, reviewers can edit their feedback only once. Dealers are able and encouraged to respond to reviews. These responses go through the same screening process as reviews to ensure authenticity. Dealership ratings are an aggregate of their review scores from the previous two years. 

Beyond dealership reviews, Edmunds also has reviews for specific vehicles. The Edmunds team test drives cars and assigns them a rating from one to ten on a variety of categories, such as the vehicle’s interior, comfort, storage, and overall value. They also provide a list of pros and cons. Vehicle prices are listed according to their True Market Value (TMV), which makes it easy for buyers to compare dealership prices and make an educated decision. 

Now it’s your turn

While creating a listing on every business review site is unnecessary, staying active on Google, Facebook, Yelp, and a few industry-specific sites is vital for maintaining your online reputation. It’s equally important to respond to your reviews in a timely and thoughtful manner. Responses help boost your SEO, increase the numbers of reviews you receive, and even improve your overall rating. 

If the notion of answering all of your online reviews is intimidating, Widewail is here to help. We answer reviews on behalf of our clients and enrich our responses with SEO-boosting keywords. We only notify our clients when they receive a negative review, saving them time and energy that can be better spent with their in-person customers. 

TripAdvisor

Your customers travel to you

TripAdvisor is a review site best-suited for businesses that attracts tourists, including restaurants, entertainment venues, museums, transportation companies, hotels, and other lodging accommodations. There are currently 6.5 million accommodation listings and around 350 million reviews on TripAdvisor, making it easy for customers to learn about previous guest experiences while planning a trip. The website is translated into 28 languages.

Official representatives of travel businesses can create listings for free. These listings appear on the TripAdvisor directory, as well as on other travel websites. There are four listing categories to choose from: hotels, restaurants, attractions, and vacation rentals. 

Any internet user can leave a review on TripAdvisor. Reviews are on a five-point scale, one point meaning terrible and five points meaning excellent. Reviewers are also prompted to list what time of the year they were travelling and what type of trip it was, such as a business trip or a family vacation. After the initial information is provided, reviewers are prompted to add photos and additional details, such as how well they slept and what type of extra amenities were offered. For those using TripAdvisor as a research tool, they have the option to compare businesses by rating as well as price quotes. 

Apartments.com

Helping 100 million renters find their perfect fit

Apartments.com is one of the most popular rental platforms, offering over one million listings of single resident and multifamily apartments, houses, condos, and townhomes across the United States. Known for its user-friendly interface and helpful search tools, it simplifies the rental process for both renters and property managers.

Listings can be filtered by price, location, amenities, pet-friendliness, and more. The platform also provides virtual tours, floor plans, and detailed community information to help users make informed decisions. Apartments.com’s sister site, Homes.com, caters to those transitioning from renting to homeownership.

For property managers, Apartments.com offers advanced marketing tools to showcase properties effectively. Features include high-quality photo galleries, video tours, and SEO-optimized listings. Managers can also track performance metrics like lead generation and engagement rates.

It also offers educational resources such as articles, guides, and videos. Its mobile app allows users to search on the go, making it easier than ever to find a new home.

With its large database and long feature list, Apartments.com is a go-to platform for both renters and property managers nationwide.

ApartmentRatings

Verified renter reviews and ratings

ApartmentRatings is a platform for renters to share their experiences and for property managers to interact with their communities. It serves as a resource for prospective residents seeking insights into apartment options across the United States.

ApartmentRatings uses a five-star rating system, where users can evaluate properties based on factors like cleanliness, maintenance, and management responsiveness. Their verified Resident Reviews, part of the ApartmentRatings Verified Resident Program ®, ensure authenticity by confirming that reviewers are actual residents .

For property managers, the site offers tools to manage community profiles, with features include virtual tours, highlighting rent specials, and updating availability. Managers can also respond to reviews publicly, creating transparency when addressing resident concerns.

ApartmentRatings integrates with SatisFacts’ epIQ Index ®, a comprehensive reputation management tool that measures resident sentiment and ranks properties accordingly. This index is widely used in investor reporting and internal recognition programs.

ApartmentRatings is an option to consider  for multifamily property owners aiming to enhance their online reputation and attract quality tenants.

Google Business Profile (GBP)

A must for every local business

According to HubSpot , there are 70,000 Google searches every second. This equates to about 5.8 billion searches per day, making Google the most widely used search engine. An active GBP page is crucial for local business owners to increase their web traffic and engage with customers online.

While Google Business Profile offers many helpful tools for business owners to market themselves online, such as appointment booking and social posts, their review service is the stand out.  

Google uses a five-star rating system, with one star being the lowest possible score. Every business's average rating is readily displayed on their page next to the total number of reviews they’ve received.

Reviews have a maximum character amount of 4,000 and no minimum character requirement, meaning that many Google reviews contain no commentary at all. Reviewers have the option to edit their review, so if their experience was improved after the fact they can update their rating to reflect that. 

Google has a   detailed content policy   and reviews are monitored to ensure that illicit content and spam are removed. In addition, Google uses commonly used keywords to organize reviews. For example, if you search “BMW of Ramsey,” the keywords that pop up include finance, lease, and professional. Researchers can then click these terms to see reviews relevant to their needs. 

Google offers a variety of tools to help local businesses gain online traction. For a complete, comprehensive guide to your GBP page, please refer   here .

Great for local organic search

Yelp is one of the most well-known online directories, with   184 million reviews   across their platform. In fact, some search engines such as   Bing   and   Yahoo   have eliminated their own review feature and integrated Yelp reviews into their platforms. 

Users can choose to view reviews in different ways, like by highest rating or through the unique “Yelp Sort” feature, which lists reviews by specific quality factors such as relevancy and distance. In order to leave a review, users must set up a Yelp account, which they can do for free. There is no character minimum for Yelp reviews, but the max is 5,000 characters. Users are given a 30-day period during which they can update an old review. Yelp has strict policies in place to ensure reviews are authentic and accurately reflect the customer’s experience, and anyone has the ability to report reviews they believe violate these policies. 

Business owners can also create free Yelp accounts and update their profiles with contact information, business details, and photos. They can choose to respond to both positive and negative reviews publicly, or handle disputes over private messaging.  Yelp’s reporting feature displays data such as number of reviews received per month and what users do after visiting the page, like visiting the business’s website. 

If you own a business that requires reservations and appointments, Yelp offers a booking option which can be integrated into your Yelp page, making it simpler for customers who want to visit you. There are also paid options for businesses who want to go the extra mile in establishing their online presence. Advertising campaigns help boost listings to the top of search results, although they are clearly marked as “Sponsored Results.” 

Yelp provides a number of video clips designed to help business owners utilize the platform in its entirety. For example,   here   is a video of a business owner explaining how to respond to Yelp reviews.   Here   is another that teaches business owners how to update their profile. These resources may benefit business owners hoping to get the most out of their Yelp page.

#1 social network.

Facebook   has   2.5 billion active   monthly users, making it one of the most popular social media sites. While initially designed as a social networking site, Facebook has gained popularity among businesses as well. It provides a ton of potential for direct customer feedback and engagement through recommendations, posts, comments, and ads. Business owners can create free pages specific to their business. 

Facebook’s feature is a little different than other   business review websites . Only people with a Facebook profile are able to leave reviews, and instead of a rating scale, customers answer the question “Do you recommend this business?” After selecting yes or no, they can add comments, photos, and even tag the employees they worked with, if the employees also have a Facebook page. Posts have a character limit of 63,206. Who knows how they came up with that number - email us if you know!

Any Facebook user can leave a review or comment, and it’s not uncommon for businesses to receive unfounded feedback. Business owners should remain professional no matter how absurd a comment or review may seem. It’s especially important to be tactful when engaging with customers on Facebook since it is such a public and highly-used network, where threaded conversations are the norm. It’s not uncommon for anonymous Facebook users to support an upset customer in an argument with a business - it’s important not to let these threads spiral out of control. While particularly absurd reviews and comments can be reported, Facebook will only remove them if they directly violate   their content policy .

Beyond reviews and comments, Facebook has a lot to offer both small local businesses and large companies. Business owners can flesh out their pages with contact information, a list of services offered, photos, videos, and more. Facebook offers an appointment booking feature, direct messaging, and targeted advertisements to help businesses reach prospective customers. For more in-depth information on how to set up a Facebook Business page, please review our   guide . 

Angie's List

The home of home services. Membership required?

Angie’s List offers listings for local businesses in the United States. It is a popular site among home service providers, but currently features listings for more than 720 different types of services. There are certain industries that aren’t allowed to post their information on Angie’s List, including lawyers, restaurants, large utility companies, schools, hotels, and airlines. Setting up a listing is free and simple; business owners and service providers simply create an account and fill out the required information. 

Membership is required for consumers who want to use Angie’s List, and they can choose between a few different options. The free “Green” membership offers access to service providers, ratings, and verified reviews. The “Silver” and “Gold” memberships offer unique support tools, like access to the Angie’s List customer service team. They can help users compare prices, book appointments, and find a provider.  

Members also have the option to post reviews. According to their site, the five million Angie’s List members submit more than 60,000 reviews each month. This site grades on an A-F scale, rather than the standard star-rating. While Angie’s List keeps user data and contact information confidential, reviewers’ names are included with their review. This policy is in place to ensure that reviews come from actual customers who are posting about genuine experiences. Angie’s List also takes steps to ensure authenticity by background checking the businesses who advertise with them. For providers to win the “Super Service Award,” a badge on their profile indicating high levels of service, they must also pass a background check.

Beyond the usual review feature, Angie’s List has a complaint resolution team to help users and businesses work through their issues. When a negative review is posted, the team informs the business owner. Once the issue is resolved, the old review is sent back to the user so that they can update their feedback. If the issue is not resolved, the original review remains posted.

Better Business Bureau (BBB)

A place for business owners to build trust and credibility

The Better Business Bureau (BBB) is a nonprofit organization that evaluates business operations against a set of “best practices” for how businesses should treat customers. According to their website, their mission is to advance marketplace trust. The BBB never endorses businesses or products and they don’t offer any paid advertising options, as that would lead to an unbiased display of information. 

Business owners must apply to have a listing on the BBB. Once the listing is created, owners can claim their business profile and add additional information. Businesses become accredited when their practices meet the standards set forth by the BBB. They also receive a rating on an A-F scale. 

Any person can post a review on a BBB page, rating the business from one to five stars. A full history of past complaints and whether they have been resolved are listed publicly. These complaints influence a business’s accreditation status. 

City Search

Great for entertainment and hospitality businesses reliant on tourism

CitySearch serves as a local guide for dining, entertainment, retail, travel, and professional services in the United States. Their online directory has a search tool which allows users to research a type of business in a specific location. Search results are always determined by keyword and distance. 

CitySearch uses publicly available information to create their listings, which business owners can then claim. Business owners can also choose to set up their own profile. Once claimed or created, profiles can only be updated and edited by verified owners to ensure that all the information is valid. 

Any person can post a review on a business’s page, no membership required, using CitySearch’s thumbs up, thumbs down rating feature. Not only can users leave reviews, once a year they can vote on the “Best Of” list. The “Best Of” list highlights business in specific categories, such as “kid friendly restaurants” and “high end hair salons.” To provide extra insight for potential buyers, CitySearch integrates reviews from other websites into their platform. While they have strict review content guidelines regarding spam as well as potential conflicts of interest, they can only remove reviews that have been posted through their platform. 

Judy's Book

Users can add you to their “books” which will help your business

Judy’s Book is a searchable database that showcases information and reviews for a plethora of businesses and services. It currently has 11 million business listings, 4.5 million reviews, and 1 million monthly page views. The SocialSearch tool, which is their internal search engine, helps users find local establishments.

While Judy’s Book is free for consumers, business owners must pay to claim their listings. Paid membership includes access to local advertising and enhanced content, such as the ability to add media, search and keyword analytics, and more. 

Both members and non-members can leave a review; however, if a user does not have a membership, they cannot go back to edit a review after posting. To post a review, users “vote” either thumbs up or thumbs down and then leave more detailed feedback, if they wish. The website has auto-filters in place to weed out any fictitious or spam reviews. Judy’s Book also integrates reviews from other websites into their platform. 

Users are given the option to create “books” of their favorite and least favorite businesses. Since books are viewable by other users, having your business chosen as a favorite is a form of marketing. Another unique feature of Judy’s Book is their “kid score,” a 1-100 rating system of how kid-friendly an establishment is. 

Merchant Circle

Be found based on price

Merchant Circle is a listing site designed to help potential customers find the best local option by comparing price quotes for specific services. Currently, it has 100 million users and around 2 million business listings. 

Search results are arranged by the highest rating and most frequently viewed. Both users and non-users can rate and review businesses. In addition, reviewers can privately message a merchant instead of posting their review publicly.

MerchantCircle offers paid features such as marketing and analytic data and the ability to claim listings across other web listings, providing more uniform search results for consumers. 

Directory for anybody and everything

Superpages is another online directory with search results organized by relevance, ratings, or distance. Businesses and reviews are categorized by specialty, such as professional services, local contractors, and healthcare providers. 

A Superpages profile is free for consumers, and anyone with a profile can leave a review for a business. There is a character minimum of 100, with the option to add photos as well.

While business profiles are free, Superpages also offers paid features. There is a tool that allows business owners to screen for listing errors across multiple sites and then update any incorrect information. Their marketing solutions include additional SEO & SEM tools and social media advertising. 

For “mom and pop” shops  

Manta’s slogan is “The Place For Small Businesses.” They claim to be a listing site for mom and pop shops and other local businesses. Business owners can create and customize their listings for free. Manta also offers paid marketing features, through which businesses can run advertisements on Manta, build and design a website, and claim listings across the web.

Search results are organized by keywords first and then rating. Ratings out of five stars are clearly displayed on business profiles. Any person can leave a review and return to edit or update their comments at any time.  

Ideal if you rely on foot traffic

Foursquare is a social-networking app and website designed to help users find businesses. As of January 2019, Foursquare had 55 million active users . Any user can create a listing, however, only business owners can claim these listings to become the authorized page manager. In addition, there are options for chain establishments to manage their locations individually or as one brand. 

FourSquare may be most well-known for its unique “check-in” feature. The site offers incentives for users to check-in, or digitally declare that they’ve visited a location, encouraging them to be more active online. It also encourages users to leave more reviews.

The rating and review feature on Foursquare is based on a 1-10 number scale. Businesses are assigned a rating, not only from average of customer ratings, but based on an algorithm that accounts for direct feedback on the app as well as likes and dislikes from other social sites. Users can view the rating once they are on a business page, where they will also find more detailed information and what Foursquare calls “Tips.” Tips are both positive and negative comments that users post after their visit. Other users can then vote on whether they agree with the tip or not. For example, if a user posts a tip that says “great cafe, free wifi,” but the cafe owner recently got rid of the free wifi, another user can downvote this tip and state that the information is outdated.   

Restaurants, listen up

Zomato is a review website and app specific to restaurants. Originally launched in Delhi, India, the website now has 1.5 millions listings across 24 countries around the world and 100 million active monthly users.

Business owners must create their restaurant listing, after which they can add details such as if their restaurant has wifi, a smoking area, happy hour, and vegetarian menu options. Table reservation and online ordering can be integrated into Zomato profiles, and business owners can also run paid advertising campaigns. Zomato users can filter listings by rating, cost, and popularity. Users can also toggle the results to be categorized by attributes of the restaurant, such as dine-in, take-out, or type of cuisine.

 While the general public can read reviews, diners must create an account to post a review. Dine-in reviews have a 140 character minimum, while take-out reviews do not have a character minimum. Both include a rating from one to five. Users are limited to one review per establishment but have the option to edit their content. Reviews that are older than six months often get deleted and, like most sites, Zomato forbids spam, fake reviews, and malicious content. 

One-stop-shop for reviews, free for both sides

Trustpilot is a listing site which services 65 countries, including the US. There are 83 million third-party verified reviews on the site. 

Trustpilot claims to be a one-stop-shop for online reviews. Both users and businesses can create accounts for free. After a customer completes a transaction with a business, they are sent an invitation to post a review. The invitation includes instructions that walk the customer through the review process. 

Trustpilot has strict legal guidelines surrounding review content to avoid spam and inappropriate content, with humans and robots screening every review to make sure the content is accurate. The website also offers insights for businesses on how to combat fake reviews.

If you customers are looking for specific features

PlanetRate is a listing site for virtually any industry. If a business owner can’t find their industry listed as a category, PlanetRate claims they will take steps to create a category and help get that business listed on their site. 

PlanetRate uses specific filters so that consumers can find exactly what they are looking for. For example, users can search for a doctor who takes insurance, or a gym with a parking lot. Customer reviews also help consumers with their search, as reviews include specific criteria ratings such as cleanliness of facilities and affordability.

For users to post a review, they must create an account. PlanetRate “verifies” users by linking their PlanetRate profiles with a personal Linkedin or Facebook profile. Ratings are done on a 1-10 scale and include written commentary as well. 

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40 Awesome Review Sites to Fuel Your Business Growth

With more entrepreneurs starting local businesses, online review websites like Google Business Profile, Angi, and Yelp have become crucial for visibility and success in the realm of commerce ( Economic Innovation Group ).

Consumers lean heavily on review sites, considering the opinions expressed from other buyers about businesses within them before making purchasing decisions. The evidence is clear, both from data analysis and observing people around us: nearly all of us rely on review websites in various ways to inform our choices on where to shop, and what to buy ( Search Engine Journal ).

Rebrand and resell AI-powered review management software to your clients

Table of contents.

• Why are customer review websites important in the buying journey?

3 advantages to adding business listings across multiple review sites

40 quality review sites for customer reviews, 7 must-know business review websites, top 3 review websites for ecommerce businesses, 3 industry-specific review websites, top 2 popular b2b customer review websites, frequently asked questions, why are customer review websites important.

No doubt agency owners understand the importance of local businesses having a strong online presence for success, but what’s changing is how reputation is increasingly influenced by various review sites on different platforms, not just Google. For instance, in 2022, Tripadvisor reached one billion reviews, and Yelp saw 26,830 new reviews generated per minute!

This lines up with our internal Vendasta data, showing that nearly two-thirds of local businesses guided by our agency partners have adopted our Listings Sync Pro tool to establish their presence across diverse review platforms – because relying on just one isn't enough anymore.

As a result, the new frontier in online reputation management is helping clients diversify their presence across review websites. This article delves into the top 40 platforms, offering guidance to your clients on amassing more reviews, refining their online presence in a targeted way, and enhancing their sales potential.

Where review sites fit in the modern customer journey

Review websites are instrumental and effectively underpin the ‘findability’ and ‘reputation’ phases of the modern customer journey, pictured below, for two key reasons:

• Increased visibility and search engine optimization (SEO) benefits: Online review websites often have high domain authority and appear in search engine results. When businesses have a strong presence on these platforms and receive positive reviews, it can improve their search engine rankings. This increased visibility can lead to more organic traffic and potential customers discovering or validating a local business.
• Social proof: Customer reviews provide social proof, which is a powerful psychological phenomenon that influences people's behavior. When potential customers see positive reviews from real people, it creates a sense of trust and credibility in the business. They are more likely to trust the opinions of other customers and feel confident in making a purchase.

Listing across multiple websites brings significant advantages for both local businesses and the agencies that support them.

• Competitive edge: Establishing a presence on various customer review websites provides local businesses with an SEO edge. Maintaining precise information across multiple listings offers a simple method to enhance discoverability. Additionally, it empowers them to connect with customers seeking highly specific or detailed insights, surpassing the usual scope of Google reviews. This is particularly relevant in sectors such as healthcare and home services, where select review platforms enable users to provide feedback for individual professionals.
• Benefit for agencies: By helping local businesses manage their online reputation across multiple review websites, agencies can demonstrate their ability to effectively monitor and respond to customer feedback. This positions them as trusted advisors and valuable partners in maintaining a positive brand image. It also leaves a strong impression on business owners, showcasing the agency's awareness of the latest review site trends and choices, and allows you to justify the cost of your services and sales of reputation management and SEO products.
• Enhanced online reputation: A consistent stream of positive reviews across various platforms bolsters a business's credibility and reliability in the eyes of potential customers. This dynamic influence directly shapes purchasing choices, driving heightened customer engagement. Moreover, local businesses actively engaged on review sites gain the power to safeguard their reputation, effectively addressing negative feedback instead of letting it fester in the public realm. This is discussed further in the video below.
• Google Business Profile (formerly Google My Business) [the most popular general review site]
• Yelp (a widely recognized platform for local businesses)
• Facebook Reviews (integrates social feedback with online presence)
• TripAdvisor (for travel-related businesses and attractions)
• Yellow Pages (directory for local businesses)
• Angie's List (trusted source for local service providers)
• Foursquare (combines reviews with location-based features)
• Better Business Bureau (BBB) (focuses on business ethics and trust)
• Citysearch (local guide and business directory )
• Manta (showcases small businesses and services)
• DexKnows (local business directory)
• Superpages (directory for businesses and services)
• Trustpilot (trustworthy platform for various industries)
• Thumbtack (matches customers with service professionals)
• HomeAdvisor (connects homeowners with service providers)
• Zillow (reviews for real estate and property services)
• Healthgrades (reviews for healthcare professionals)
• Avvo (reviews for legal professionals)
• Houzz (reviews for home improvement professionals)
• RateMDs (reviews for medical professionals)
• OpenTable (restaurant reviews and reservations)
• Zocdoc (appointments and reviews for healthcare)
• WeddingWire (reviews for wedding-related services)
• Care.com (reviews for care and service providers)
• Trustpilot (a reliable review platform)
• Vitals (reviews for healthcare professionals)
• G2 Crowd (reviews for software and tech products)
• TestFreaks (product reviews and ratings)
• Fyt (reviews for fitness and wellness professionals)
• Cars.com (reviews for automotive services)
• Groupon (deals and local business reviews)
• DealerRater (reviews for automotive dealerships)
• ConsumerAffairs (reviews for various services)
• Indeed (reviews for job-related services)
• Capterra (reviews for software and tech products)
• Apartments.com (reviews for real estate and rentals)
• HomeStars (reviews for home service professionals)
• Porch (reviews for home services)
• TrustRadius (B2B software reviews)
• WeddingVendors.com (reviews for wedding services)

Navigating the vast landscape of review sites can be daunting for both agencies and local businesses. Which platforms deserve a business owner's attention for establishing a presence and soliciting reviews? What sets these platforms apart? Who comprises their user base?

While a comprehensive presence on every site isn't required, gaining insight into the major players as well as some specialized and emerging players is valuable knowledge you can take to a business owner.

Download the white-label reputation management sales playbook today and get a rebrandable playbook to close more reputation deals.

1. google business profile (formerly google my business).

A widely recognized platform for customer feedback, Google holds immense value for businesses seeking to bolster their online reputation. Its seamless integration with Google Maps search results , and other technologies, lends it a pivotal role for every local business.

Use cases: Google Reviews provides a user-friendly channel for customers to contribute reviews directly to a business's Google listing. Positive reviews not only attract potential customers but also enhance local search visibility, resulting in increased online traffic.

Monthly U.S. traffic: Approximately 17 billion (source: Semrush)

Alt text/caption: The Google Reviews page of restaurant Aba in Chicago

• High visibility: Benefits from Google's search dominance and high user adoption, ensuring high visibility amongst customers.
• Business insights: The platform provides data and insights into how users are interacting with your listing
• Easy Google integration : Easily manageable through a Google business account and applications that integrate with Google.
• Anonymity: Reviewers can be anonymous and use fake names, leading to potential spam and lack of accountability, and removing a fake or malicious Google review can be challenging.
• Lack of customer support: Since reviews can't be turned off or deleted manually , profile owners must reach out to Google directly to dispute a review, which can take time to resolve.
• Nongranular information: Google Reviews often provide a broad 1-5 star rating. However, for specific establishments like restaurants , this simplicity may not facilitate the evaluation of intricate elements like food quality, service, ambiance, and location.

Businesses/industries: Well-suited for all local businesses, especially for those like restaurants competing for foot traffic. (Key tip: Ensure that your local business customers update their Google Business hours )

2. Facebook Recommendations

Facebook is one of the world’s pre-eminent platforms for interactive customer experiences. Like Google, Facebook houses a local business’s essential details including number, location, and website.

How it’s different from Google is that users are allowed to “Recommend” or “Not recommend” a business, and are then prompted to leave feedback and images about their experience, and are given the option to select tags such as “Slow service”, “No Wi-Fi” and “Fresh doughnuts.”

Use cases: Showcase customer service, engage customers on the business's Facebook page.

Global monthly active users: Approximately 3 billion (Source: Facebook).

Alt text/caption: Facebook prompts allow users to include tags such as “great for children” and “fresh doughnuts” that make it easy for consumers to easily see what others like about the business

• Social engagement: Facilitates direct interactions and personalized responses.
• Broad reach: Connects with a wide audience through social networking.
• Limited discoverability: Reviews may not be as prominently featured as on dedicated platforms.

Businesses/industries: Suitable for retail, restaurants, entertainment venues, and local services.

An established review site renowned for in-depth user-generated feedback, Yelp is essential for building credibility .

Use cases: Engage with customers, respond to feedback, demonstrate commitment to customer satisfaction.

Monthly U.S. traffic: Approximately 117 million (Source: Semrush)

Alt text/caption: Yelp reviews are structured similarly to Google, but the review site is tailored largely to restaurants

• Improved SEO: Yelp Check-In allows users to share details of their visit and experience at a business, which can positively impact visibility and search rankings.
• Detailed reviews: Extensive user-generated reviews provide valuable insights.
• Community impact: Active user base fosters community credibility.
• Review filter: Stringent filter can impact visibility based on criteria.

Businesses/industries: Ideal for restaurants, salons, professional services, and businesses aiming to establish a strong online reputation.

4. TripAdvisor

A travel-focused platform, TripAdvisor plays a pivotal role for businesses in the travel and hospitality industry.

Use cases: Businesses in the travel sector can benefit from showcasing customer experiences and attracting travelers.

Monthly global traffic: Approximately 150 million (Source: Semrush)

Alt text/caption: TripAdvisor differentiates itself from other review websites with its travel focus. In this example, a visitor planning a trip to Wyoming has searched for “Top things to do in Wyoming” and then found the top-rated travel experiences.

• Travel focus: Centrally focused on travel and hospitality, catering to a specific industry.
• Attracting travelers: Positive reviews can attract travelers to accommodations, restaurants, and attractions.
• Complements local search: In certain scenarios, Tripadvisor gains an advantage over Google by assisting international visitors to the U.S. (or other countries) in pre-planning their experiences. This approach proves beneficial as it allows travelers to strategize ahead, avoiding the intensified competition for local visibility upon arrival.
• Travel niche: Primarily suitable for travel and hospitality businesses.
• Businesses/industries: Especially beneficial for hotels, restaurants, attractions, and tour operators within the travel sector.

5. Better Business Bureau (BBB)

BBB focuses on business ethics and trust, providing consumers with information about a business's reputation.

Use Cases: BBB accreditation and positive reviews enhance business credibility and trustworthiness.

Monthly U.S. traffic: Approximately 12.5 million (source: Semrush)

Alt text/caption: A review for John The Plumber on BBB for a plumber

• Ethical reputation: Focus on business ethics and trust.
• Accreditation impact: BBB accreditation can boost business reputation.
• North America: Limited to businesses mainly in North America.
• Businesses/industries: Suitable for businesses aiming to establish an ethical reputation and trustworthy standing.

6. Trustpilot

Trustpilot is a widely recognized platform that emphasizes consumer reviews and building brand trust.

Use Cases: Trustpilot is ideal for businesses that prioritize consumer feedback and seek to establish a transparent reputation.

Global & monthly U.S. traffic: Approximately 83 million and 17 million, respectively (Source: Semrush)

Alt text/caption: Trustpilot let’s users easily filter the services they’re looking for in their local area, such as credit unions, and then find reviews of those institutions

• Consumer trust: Focuses on building consumer trust through verified reviews.
• Wide range of industries: Suitable for a variety of businesses and industries.
• Robust presence in Europe and the U.S.: Businesses seeking transatlantic growth opportunities can benefit from the platform's substantial foothold in both European and U.S. markets.
• Paid plans: Some features require subscription in paid plans.
• Businesses/industries: Suitable for e-commerce, service-based, and retail businesses looking to build consumer trust.

7. Yellow Pages

Yellow Pages offers an online directory of businesses, serving as a trusted resource for local businesses and services.

Use cases: Local businesses can gain visibility and credibility through positive reviews on Yellow Pages.

Monthly U.S. traffic: Approximately 12 million (Source: Semrush)

Alt text/caption: Screenshot of reviews for a dentist in Chicago

• Local directory: Provides a platform for local businesses to reach their target audience.
• Trustworthy source: A trusted resource for finding local services.
• Lead generation: Yellow Pages allows consumers searching for services to contact the business through functions like chat messages.
• Diverse reviews: Reviews can cover a wide range of industries.
• Businesses/industries: Suitable for local businesses across various sectors aiming to enhance their online presence.

1. Amazon Customer Reviews

Amazon Customer Reviews significantly impact purchase decisions on one of the world's largest e-commerce platforms.

Use cases: Businesses selling products on Amazon can benefit from positive customer reviews, enhancing product credibility and visibility.

Monthly active users: Over 300 million (Source: Amazon)

Alt text/caption: Amazon’s reviews, in this case of a Microsoft controller, capture keywords and encourage reviewers to provide photos

• E-commerce impact: Reviews influence buying decisions on a global e-commerce giant.
• Product visibility: Positive reviews increase product visibility and credibility, especially if they achieve the ‘Amazon’s Choice’ designation.
• Product-focused: Reviews tend to be product-centric.
• Businesses/industries: Perfect for e-commerce businesses selling products on Amazon's platform.

2. TestFreaks

TestFreaks provides comprehensive reviews of various products, aiding consumers in making informed purchase decisions.

Use Cases: Businesses selling products can benefit from positive reviews on TestFreaks to enhance product credibility and visibility. It’s especially popular in Europe.

Number of reviews published: Over 100 million (Source: TestFreaks)

Alt text/caption: A retail company’s integration of TestFreaks’ user-generated content system for its ecommerce store and products

• Product reviews: Offers in-depth reviews on a wide range of products.
• Consumer insight: Helps buyers make informed decisions based on real user experiences.
• Product-centric: Focuses mainly on product reviews.
• Businesses/industries: Suitable for businesses in the e-commerce sector seeking to improve their product reputation.

3. Influenster

Influenster is an emerging platform that sends curated boxes of products to its members for free in exchange for leaving a review.

Use Cases: Influenster presents a valuable option for local businesses aiming to establish their presence or enhance the reputation of new products. It serves as an effective platform to connect with customers and foster reviews.

Members (users who leave reviews): Over 7 million (Source: Influnster)

Alt text/caption: A review page of a dog toy received by members on Influenster

• Cut-through review generation: Influenster operates on a model where customers receive complimentary products in exchange for reviews. This is advantageous for businesses who may struggle to compete on websites like Amazon, where certain categories are saturated and difficult to establish visibility in.
• Leveraged by prominent brands: Influenster is used by major brands like Dove, Neutrogena, Hasbro, and Doritos, showcasing its industry recognition and trustworthiness.
• Expense: Providing items for free might pose a cost challenge for local businesses.

Vitals is a dedicated platform for healthcare professionals, enabling medical practitioners to showcase their expertise and services.

Use cases: Agencies who are established or seeking to grow in the medical field can leverage Vitals to display their customers’ qualifications and connect with patients seeking medical services.

Number of reviews published by patients: Over 10 million (Source: Vitals)

Alt text/caption: Patient reviews of a plastic surgeon based in New York. You can see granular details including wait times and components of the rating, such as bedside manner

• Expanding geographic reach: Traditionally, individuals sought local family doctors or specialists, confining choices to in-person visits. Vitals transforms this norm, empowering consumers to explore practitioners locally or afar, even fostering virtual consultations. This amplifies opportunities for highly-rated professionals to attract a broader patient base, diverging from those with lower ratings.
• Detailed insights: Vitals encourages practitioners to provide comprehensive details, encompassing years of experience, areas of specialization, and certifications. This fosters trust-building as consumers gain insights into practitioners' qualifications.
• Granular reviews: The website prompts patients to rate various facets of their healthcare journey from 1-5 stars, spanning staff friendliness, bedside manner, and timeliness. This prompts meaningful patient connections by aligning practitioners with the aspects most important to their needs.
• Video content: Agencies can leverage video content within their client’s Vitals listing to foster a personable connection to prospects browsing reviews. See example here .
• Specialized: Primarily beneficial for healthcare professionals.
• Businesses/industries: Suitable for doctors, dentists, therapists, and healthcare providers aiming to attract patients.

2. Fyt Personal Training

Fyt Personal Training is an emerging review site that focuses on connecting users with certified fitness trainers, making it a valuable resource for fitness and wellness professionals.

Use Cases: Generating new leads is often the biggest challenge for fitness trainers, particularly for those who focus on outdoor exercise or want to get into virtual consultations. Fyt allows consumers to fill in a quiz to determine their health goals, and then find a suitable trainer, with reviews being a central part of the process.

Number of reviews published by clients: Over 700 (Source: Fyt)

Caption/alt text: Reviews of personal trainers on the Fyt website

• Fitness network: Potentially helps fitness trainers generate high-quality leads while saving time from having to do extensive, free consultations to determine clients’ needs.
• Certified professionals: Highlights certified trainers for quality assurance.
• Fitness industry: Relevant primarily for fitness and wellness professionals.
• Businesses/industries: Beneficial for certified fitness trainers, wellness coaches, and professionals within the fitness industry.

Angi’s a platform that specializes in local service providers, offering a trustworthy resource for home and service-related needs.

Use cases: Businesses in the home improvement and service sectors can benefit from positive reviews on Angi’s.

Monthly U.S. traffic: Approximately 9.1 million (Source: Semrush)

Caption/Alt text: A potential customer looks for a quote for a carpeting job and is presented with options for local businesses including their ratings

• Service focus: Specializes in home and local service providers.
• Trusted source: Offers consumers a reliable resource for finding trustworthy service professionals.
• Membership fee: Requires consumers to pay for membership to access reviews.
• Businesses/industries: Ideal for home improvement, contractors, and service providers looking to connect with local customers.

1. G2 Crowd

G2 Crowd is a leading B2B software review platform that offers authentic user reviews and insights for various software products and services. It serves as a valuable resource for businesses seeking software solutions.

Use Cases: G2 Crowd is widely used by businesses to research and compare software options. It provides comprehensive reviews, ratings, and comparisons to help companies make informed decisions about their technology stack.

Alt text: A review of Vendasta by a customer on G2

• Authentic reviews: G2 Crowd's reviews come from verified users, ensuring credibility.
• Detailed comparisons: Allows users to compare software features, pricing, and user experiences.
• Market trends: Provides insights into software trends and user satisfaction.
• Focused on B2B Software: Limited to software and technology reviews.

Businesses/industries: Ideal for agencies, businesses, and organizations seeking software solutions for various functions, from marketing to project management.

2. Capterra

Capterra is another well-known B2B software review platform that assists businesses in finding the right software solutions. It offers a wide range of user-generated reviews and comparisons.

Use Cases: Capterra is a go-to platform for businesses looking to discover, compare, and select software solutions that align with their needs and objectives.

Alt text/caption: A review of an accounting firm on Capterra, which captures specific details about user experiences including cost and contributing factors to the rating

• Diverse software categories: Offers reviews for a wide array of software categories.
• User-generated content: Empowers users to share genuine feedback and experiences.
• Easy comparisons: Allows side-by-side comparisons of software features and pricing.
• Software-focused: Primarily suitable for software reviews and comparisons.

Businesses/industries: Valuable for agencies, businesses, and professionals seeking software solutions for specific operational needs, ranging from accounting to customer relationship management.

In today's digital era, online reviews wield an unprecedented level of influence when it comes to shaping the reputation of businesses. However, it's crucial to understand that the strategy for managing online reputation cannot begin and end at Google alone.

There's clear evidence indicating the proliferation of review websites and a growing preference among customers for platforms that provide specific information tailored to their interests and needs.

From well-known platforms like Google to specialized ones such as Vitals, there exists a diverse array of options to cater to various industries and objectives. By navigating these platforms strategically, agencies can help local businesses harness the potential to elevate their online presence, increase customer engagement, and fuel their growth.

In a world where online reviews can hold significant sway over consumer decisions, it's natural to wonder about their reliability and how businesses can navigate this landscape. Addressing common questions about review site trustworthiness and strategies for obtaining reviews sheds light on a topic often clouded by skepticism.

Are review sites trustworthy?

Review site trustworthiness can vary. While many sites have genuine reviews, there's also the potential for manipulated or fake feedback. It's essential to consider the site's credibility, the range of reviews, and consistency in assessing businesses. Review sites have also taken great steps around improving transparency of ratings calculations and introducing processes to take down suspected fake reviews.

How can businesses get more online reviews?

Businesses can encourage reviews by providing excellent service, asking satisfied customers to leave feedback, and making it easy for customers to share their experiences. The below video walks through strategies that you can leverage to help local business customers get more reviews.

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About the Author

Vishal Teckchandani

Vishal Teckchandani is a Content Marketing Specialist at Vendasta. A newcomer to Canada, he spent the last 14 years of his career in Australia as a financial services reporter and TV host. He has written extensively about how technology companies are transforming business processes and lives, and interviewed the CEOs of global banking, payments, SAAS, and cloud storage providers including Afterpay, ELMO Software, Macquarie Group, National Australia Bank, NextDC, and Zip Co. When he’s not creating content, Vishal loves to cook, explore Saskatchewan with his family, and volunteer for his community.

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Top Consumer Business Review Websites

• Rachel Solway
• January 28, 2024

Welcome! It’s time to tackle our practical guide on top-notch customer feedback. Let’s dig into some of the best business review websites. You might be curious: how big of a role do these platforms really play in today’s market scene?

Let’s imagine this for a second: you’re a customer, ready to acquire some services or buy a product. How awesome would it be to check out what people thought, specifically people who have already used these services or products? That’s what business review websites are all about. They provide a look into honest ratings by actual users and they either back up or question the brand’s promises.

At their heart, business review platforms work like online public squares, a place for customers to share their experiences. For buyers, it feels a bit like getting honest advice from a good friend. For companies, it’s a chance to understand what their customers think and how to get better. Can you see how such knowledge would be handy before you go ahead and buy?

Let’s talk about the top 20 sites and how they each work!

General Business and Service Reviews

Looking to understand what your customers really think of your company? Well, look no further; Google Business Profile (GBP) has you covered. This is a great place where customer reviews are shared directly on Google listings. So, when potential customers search for your company on Google, they will certainly see those reviews on your GBP.

Then there’s  Yelp , a much-loved platform for digging into local businesses. A lot of people trust Yelp because they love to read real customer opinions on various companies like eateries, repair shops, and hair salons. Yelp is famous for its broad user base and simple interface, making the discovery of public opinions a walk in the park.

Now, let’s talk about  Facebook . It’s not just for chatting with friends, but also a public arena where customers leave feedback on your business page. Given its enormous number of users, you certainly don’t want to overlook its potential reach.

Angi , which you might know as Angie’s List, is chiefly focused on local service providers and contractors. This is where customers spill the beans about local services, covering everything from plumbing to landscaping.

The Better Business Bureau (a close partner to trust in the business world, or BBB for short) is there to validate businesses following fair and ethical trade practices. This site shows doing business has many focuses beyond cutting deals; it’s about making open and honest ones.

Merchant Circle is a great blend of local business listings and customer reviews. Its easy access to local businesses and firsthand reviews from community people make it a must-visit resource.

In the mood for Q&A-style customer feedback? Keep Sitejabber in mind. More than just a review platform, Sitejabber facilitates consumers engaging in Q&As, bringing about more profound insights, not just complaints or praises.

CA Consumer Affairs serves as both a review platform and an official website of the California government. With its extensive collection of business listings and reviews spanning various industries, this website provides a comprehensive perspective. Whether you’re interested in electronics or insurance, it offers in-depth coverage across a broad spectrum of sectors within its expansive database.

Trustpilot  is yet another modern and efficient place for consumers to have real conversations about businesses–big and small.

It’s a welcoming platform where all types of customer experiences flourish.

Product and E-commerce Reviews

Amazon Customer Reviews  play a big part in shopping decisions in Amazon’s huge online marketplace. Have you ever thought about why this is the case? The power of positive feedback can strengthen a shopper’s desire to buy. It’s a clear sign of how good a product is, like getting advice from a good friend. We all know how important we take that, right?

With a ton of people visiting Amazon every day, the reviews section acts like a bright, honest corner influencing shoppers around the globe. You could see it as a truth-teller for online shopping, revealing the good, bad, and unexpected sides of each item.

Taking into account Amazon sells all sorts of products; imagine the depth of this feedback! From popular items to unique finds, the wide-ranging shopper input is really valuable when deciding whether to hit the tempting “add to cart” button. Now, in a time where customer opinion is shaping online shopping, this massive heap of feedback helps direct online visits.

Healthcare Reviews

Healthcare review sites are a go-to resource when you’re on the hunt for skilled providers. Let’s talk about which ones are topping the charts.

First off, let’s talk about  Healthgrades . What’s special about this site? Well, it covers everything from doctors to dentists with complete profiles and customer reviews. So whether you’re sleuthing for data on a doctor or a hospital – Healthgrades has you covered.

Then there’s  Essentials . Now, this site stands out because it’s loaded with rankings of physicians. Plus, it’s a unique spot where you can find highly praised doctors near you. But what makes Essentials really shine is how they share costs associated with medical procedures. That’s valuable transparency for healthcare expenses! And for those of you who don’t like to wait – Essentials has your back – they reveal wait times, too.

Next, there’s  Wellness.com . You’re not just finding doctors here; you’re also discovering wellness and fitness professionals. From nutritionists to yoga teachers, if it’s about your well-being, it’s on this site. Users here can even review wellness events and programs. How great is that?

And let’s not forget about lifestyle-specific healthcare areas. Mentions of medspas, salons, chiropractors, physiotherapists, and opticians come to the fore here. Websites like  RealSelf  are perfect for those in search of MedSpa reviews – but we’re not stopping the list there.  SalonSeeker  is a fantastic find for those searching for a top-notch beauty spot, while  Chirodirectory  is a great starting point for those seeking a skilled chiropractor.

Need some attention for your eyes? Check  Zocdoc  or  EyeExams.com ; they’re known for reliable reviews of leading optometrists. And if you’re scouting out a great physiotherapist, websites like  PhysicalTherapy.com  are ready to help.

Finally, if you’re looking for a new dentist,  Dentistry.com  also offers solid reviews, lending a helpful hand in your search.

But what’s the point of all this? Well, the key thing is that these review platforms help patients and customers like you and me. They guide our decisions about who can best provide for our healthcare and wellness needs. We’re the ones in the driver’s seat. And that’s the way it should be, right? For healthcare providers, these platforms are a godsend to up their reputation game and attract more clients.

Platforms like these are a win-win for doctors and their patients.

How to Display Product Reviews on Your Website

The process of setting up a system for product reviews on your site needs to be done just right.

Depending on your CMS, this process can vary a bit:

• First, decide which reviews you want to display on your website. There are quite a few of them out there, so try to narrow it down to the top directories where you are the most active. Might we suggest starting with Google, Facebook and/or Yelp, which are among the most popular and also happen to be part of the OneLocal LocalReviews offering .
• It’s best to get reviews straight from your customers, too. It sounds crazy, but people like to tell others about their experiences! This gives you more reviews and also lets your customers share their experiences with your product. So, if possible, choose a system which enables people to leave new reviews as well.
• Keep in mind that reviews don’t have to live only on product pages. You can show off your best reviews on landing pages, category pages, or even right on the homepage.
• Offering little benefits, like free shipping or discounts, to encourage customers to leave reviews is really helpful. Making the review process as easy as possible helps in getting more reviews, too.

A review system can bring customers closer to you by making them part of a community on your site. It also makes their browsing experience user-friendly, and that’s what we all want!

Are Larger Review Websites Always Better?

It’s true big review sites cover tons of businesses in different fields. This wide range could be a good thing, as it offers plenty of views. It’s hard not to be attracted by the prospect of having so many opinions ready for you. A large user base can mean more activity, which might lead to faster access to useful information on a business.

But let’s spin this around for a minute.

Bigger does mean  more  and more can also mean  louder . Crowds aren’t always wise – they can sometimes just echo baseless opinions and biases. For big platforms, managing the authenticity of these popular opinions can be a tough game. It’s a pretty tricky balance to keep, isn’t it?

Now, let’s bring into focus the smaller, niche review sites. These tiny players swimming with the big fishes could offer specific insights the big ones might miss. For instance, a dedicated wine fan wouldn’t want advice from a generic site reviewing everything from hair salons to hardware stores, right? They’d probably prefer a site all about vineyards and wines.

The smaller sites often create a sense of a close-knit community, fostering real chat among people sharing common interests. Plus, the businesses reviewed on these sites are typically very specialized, leading to more thorough and expert reviews. They might not draw massive crowds, but they do have a following that values quality over quantity.

There are also SEO benefits. The more relevant the review site, the more weight Google tends to put on those results .

If you’re focusing on your  SEO efforts , you’ll definitely want to mix in some hyper-relevant review sites.

Both big and small sites have their strengths. Users should really consider what they need in particular and decide if a wide range of focused expertise suits them better. And keep in mind, just because a site is crowded with reviews doesn’t mean it’s superior. Also, the specific knowledge of a niche community doesn’t certify their judgment is flawless. Because, at the end of the day, how we view quality is a personal thing.

Improve Your Presence on Review Sites

Looking for a reliable aid for your small business? Well, look no further. OneLocal is what you need, acting as your personal handy tool to boost your business.

Ever dream of giving a massive upgrade to your online visibility?  OneLocal’s LocalSite can make this a reality by creating an optimized, mobile-friendly site matching your specific needs. Reviews are critical and managing them can be a headache. But why let this worry you if you can use a tool like LocalReviews to ramp up your online reputation ?

Ever hoped to be number one on search engine rankings? With LocalSite, topping search engine result pages isn’t a pipe dream – it’s very doable. Outstanding services by themselves won’t draw in customers; you need to be seen frequently. And that’s what  LocalSEO  promises.

Think about your advertising needs to supplement your organic search visibility. LocalAds is designed to optimize your online advertising like a unique insider tip to supercharge your business growth.

These four services are just a taste of what OneLocal can offer. Picture having a whole toolkit of resources, each honed to keep your business front and center in the market.

Sound too good to be true? Don’t just take our word for it; give it a go.  Schedule a free demo  with us today. You’ll see firsthand how we’ve helped countless local businesses rule their local search markets, amp up customer satisfaction, and grow their business!

Rachel Solway is a seasoned marketing professional dedicated to empowering small businesses through innovative marketing strategies. With extensive experience at OneLocal, a leading marketing solutions provider, Rachel’s insights are helping thousands of local businesses navigate the digital landscape.

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