the power of media and information to affect change essay

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Essay: the power of media and information and the responsibility of the users.

Media is considered as one of the most powerful tools in providing information to people or in society. Media is part of our daily lives. It informs, influences, and entertains us. Not only they inform us, they have also the capability in shaping our lives.

 Advertisements shown on television or even in the internet can affect the viewers. Some contains violence, nudity or anything that is inappropriate to the viewers who are children or under age. They might think the information on that certain advertisement is correct without proper guidance from the parents. In the internet, there is no censorship when it comes to information resulting to some users to take this as an advantage to spread false information all over the web. That is the reason that there are some users who were victimized by scammers, bullies and etc. Medias has biases also. They have the power to manipulate thus making viewers to believe on the information they insinuate. But all of those negativities written above can be abide. Parents must be vigilant on what their children are watching. They must ensure that it is age appropriate. Users in the internet must check the authenticity of the information. They must check the origin of it to avoid fallacy. Never post something too personal like bank numbers, address or any that might put you in jeopardy. Always consider one’s privacy. In detecting biases in media, look for the sources if it involves political perspectives. Check if the headline and actual article matches. Sometimes it contains double standards. Look who’s point of view is the article is written and find alternate point of views . Biased information tries to change your mind so as an individual we must not believe immediately.   

Our main source of to get information is the media. Without media, we will never be updated on the day-today events that is happening in our surrounding. Media is used to raise awareness but sometimes they use it for biases. In using the media, we must follow some rules and etiquettes. Information is powerful but we must not abuse it. We must turn ourselves as responsible users. Media has two sides, the positive and the negative. It can help us but it has the capability to destroy us. But it all depends on us. If we let them continue to do those negative things, we are only letting them play our lives. But if we become vigilant, we can truly avoid or stop those things. Responsibility is a big word. But it is one the things that are inevitable. Every individual plays a role in the society and a responsibility to take. There is one saying that serves as a reminder, “With great power comes great responsibility.”

“Post, like, share, comment, research, chat, and others” is something what to do now in media. Media and information is very important to our everyday lives. It gives us the opportunity to be updated and to be aware in our surroundings. It gives us the opportunity to connect with our friends and love ones. It gives us the opportunity to be citizen journalism. It gives us the opportunity to share our opinions to the other. And also, it gives us the opportunity to challenge ourselves on how to be a responsible media and information user.      

In general, "media" refers to the tools of mass communication. Media today consists of television, Internet, cinema, newspapers, radio, magazines, direct mail, fax, and the telephone. Viewers can see some form of pictorial representation of messages through certain types of broadcasting and advertising. Images are visual representations, pictures, graphics, and include video, movies. Images are very useful in media to help get across messages effectively. Today, our life will remain incomplete without media. Media influence has become so powerful today that they can easily influence people positively and/or negatively. We also live in a society that depends on the media as a source of entertainment and information. Media like television enhances our knowledge by providing access to information all over the world. We can also receive different news or daily events through the television. It can be such a powerful educational tool for the younger generation helping to put them on the right path. Newspapers have a positive influence on society. Newspapers not only give information or the latest news. They also help in the positive linkage between government and the people. On the other hand, mass media can at times have a negative influence. Images in the media can have a powerful influence on our behavior. Movies, another form of mass media, today may show violence in one form or another. Images of violence somehow influence individuals and especially the younger generation to think that violence is accepted by society when it is not. Movies can also be used to show sexual images. Such images have a powerful influence on the mind and soul of young people. People who watch these images may be influenced to react in a socially unacceptable or even criminal manner. “With power comes with great responsibility.” Cyberbullying is an issue that unfortunately society has seemed to turn its cheek on. On Facebook, Twitter, Instagram, or any other social media outlet, it requires little effort to harass someone. While many of these sites were created for harmless networking and fun, they have instead turned into some of the greatest tools to harm others with. We should all be responsible social media users. Derisive comments ought to never discover their way into spots that were made to be valuable wellsprings of data and fun leisure activities. Everybody should think before we click.    

The role of the media in the contemporary society is difficult to overestimate. They have become a considerable part of our life. They report about various aspects of life, form and affect public opinion.

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Media and information have an immense influence on shaping our perceptions, beliefs, and behaviors. From the news we consume to the social media feeds we scroll through, the information we encounter daily shapes our understanding of the world. Image Processing Projects For Final Year Key Impacts of Media and Information Agenda Setting: Media can influence what issues are considered important by the public. Framing: The way information is presented can significantly impact public opinion. Socialization: Media plays a crucial role in transmitting cultural values and norms. Entertainment and Leisure: Media provides a source of entertainment and relaxation. Education and Information: Media can be a powerful tool for learning and knowledge acquisition. Political Influence: Media can shape political discourse and influence election outcomes. Economic Impact: Media industries contribute significantly to economies worldwide.

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Home — Essay Samples — Business — Media — The Power of Media in Shaping Public Opinion

The Power of Media in Shaping Public Opinion

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Published: Feb 7, 2024

Words: 1096 | Pages: 2 | 6 min read

Table of contents

Historical overview of media influence on public opinion, the role of media in influencing public opinion, a. agenda setting, d. persuasion, case studies of media influence on public opinion, positive and negative effects of media influence on public opinion, a. positive effects, b. negative effects, c. ethical considerations, enhancing media responsibility in influencing public opinion.

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The Impact of Media on Society Cause and Effect Essay

Introduction, role of media in the society, impact of media on society, works cited.

Media is one of the world’s power and force that can not be undermined. Media has a remarkable control in almost every aspect of our lives; in politics, social and cultural or economic welfares. Perhaps the best analysis of the impact that media has played in the society is through first acknowledging its role in information flow and circulation.

It is would be unjust to overlook the importance of information to the society. Information is the significant to the society in the sense that, all that happens in the society must be channeled and communicated among the society’s habitats. Without media, the habitats or else the population will be left clueless on what is happening or what is ought to happen.

From another perspective, the society benefits from the media in a number of ways and as well it derives a lot of misfortunes from the society. However, regardless of the impact that is made by media on the society, the media remains to be one of the strongest forces that influence the pillars of the society. This essay paper highlights the impacts that media has continued to assert on the society either in a positive or in a negative manner.

The most common role that media has played in the society has been; to inform people, to educate people and sometimes to offer leisure or entertainment. The role of media in the society is stretched back in the ancient traditions when, there were approaches on which media role in the society was perceived. Some of these approaches included a positive approach, critical approach, production approach, technological approach, information approach and finally a post colonial approach.

A positivist approach assumed that media’s role in the society was to achieve predetermined objectives of the society, usually from a beneficial perspective. The critical approach assumes that media is pertinent can be used in struggle for power and other issues in the society that were preceded by a spark of a new or old ideology.

The production approach is that media plays a greater role in society by providing a new experience of reality to the masses by providing an avenue of new perceptions and visions. The information approach assumes that the key role of media in the society is to provide information channels for the benefit of the society (Fourie178).

With the above roles being achieved in one of the most remarkable means over centuries, media has some solid impacts that have been imprinted on the society. Some of these impacts and effects are to remain for ever as long as media existence will remain while others require control and monitoring due to their negative effects on the society. The best approach to look at this is by first describing the positive impacts that media has had on the society (Fourie 25).

The development of media and advancement of mass media is such positive impact that media has accomplished in recent times. It has been proven that mass communication has influenced social foundation and governments to means that only can be termed pro-social (Preiss 485). An example of such can be use of mass media in campaigns to eradicate HIV and AIDS in the society.

Mass communication through media avenues such as the internet, television and radio has seen great co-operation of government, government agencies, non-government organizations, private corporations and the public in what is seen as key society players in mutual efforts towards constructing better society. In this context, media has contributed to awareness, education of the society and better governance of the society.

Were it not for media, the worlds most historical moments would probably be forgotten today especially in the manner they reshape our contemporary society in matters regarding politics, economics and culture (Fourie 58).

However, media has had its shortcomings that have negative influence on the society. These negatives if not counterchecked or controlled will continue to ruin the values and morals of a society that once treasured morality and value of information.

These negative impacts include: media has contributed to immense exposure of violence and antisocial acts from media program that are aimed at entertaining the public. Media roles in the society have been reversed by merely assuming a role of society visibility thus controlling the society rather than being controlled by society.

Media has continued to use biased tactics to attract society attention and thus having a negative impact on the society’s culture due to stereotyping of other cultures. Media has continued to target vulnerable groups in the society such as children and youths be exposing them to pornographic materials that has sexual immorality consequence on the society’s young generations.

It is through such shortcomings that the cognitive behavior’s which shape the moral fiber of the society gets threatened by media (Berger 106). However, regardless of the impacts of the media on the society, the future of the media will evolve with time and its role in the society will unlikely fade.

Berger, Arthur. Media and society: a critical perspective . Maryland: Rowman & Littlefield. 2007.

Fourie, Pieter. Media studies: media history, media and society . Cape Town: Juta and company ltd. 2008.

Preiss, Raymond. Mass media effects research: advances through meta-analysis . New York: Routledge. 2007.

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IvyPanda. (2018, July 31). The Impact of Media on Society. https://ivypanda.com/essays/the-impact-of-media-on-society/

"The Impact of Media on Society." IvyPanda , 31 July 2018, ivypanda.com/essays/the-impact-of-media-on-society/.

IvyPanda . (2018) 'The Impact of Media on Society'. 31 July.

IvyPanda . 2018. "The Impact of Media on Society." July 31, 2018. https://ivypanda.com/essays/the-impact-of-media-on-society/.

1. IvyPanda . "The Impact of Media on Society." July 31, 2018. https://ivypanda.com/essays/the-impact-of-media-on-society/.

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IvyPanda . "The Impact of Media on Society." July 31, 2018. https://ivypanda.com/essays/the-impact-of-media-on-society/.

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