A go to market strategy, or GTM strategy, explains the process needed to break into a new market or a new audience, step by step. You can use a go to market strategy for a new product launch, new service offering, a startup launch, or a brand relaunch.
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A go to market strategy, or GTM strategy, explains the process needed to break into a new market or a new audience, step by step. You can use a go to market strategy for a new product launch, new service offering, a startup launch, or a brand relaunch.